#98729A#98729A

#98729A is a mid, moderate purple. Relative luminance 0.210; OKLCH L 60.3% C 0.074 H 324.8°. Best body text is #000000 at 5.21:1 contrast (WCAG AA passes).

Color values

HEX#98729A
RGBrgb(152, 114, 154)
HSLhsl(297, 17%, 53%)
HSVhsv(297, 26%, 60%)
CMYKcmyk(1.3%, 26%, 0%, 39.6%)
CIE-LABlab(53.00, 22.09, -15.82)
CIE-LCHlch(53.00, 27.17, 324.40°)
OKLaboklab(60.35% 0.0606 -0.0427)
OKLCHoklch(60.35% 0.074 324.8)
XYZxyz(24.7983, 21.0438, 33.3211)
Luminance0.2104 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#98729A #749A72
analogous
#84729A #98729A #9A7288
triadic
#98729A #9A9872 #729A98
tetradic
#98729A #9A8472 #749A72 #72889A
square
#98729A #9A8472 #749A72 #72889A
split-complementary
#98729A #889A72 #729A84
monochromatic
#543D55 #775678 #98729A #B296B4 #CCB9CD

Accessibility & contrast

On white

4.03
#98729A on #FFFFFF
AA ✗AA large ✓AAA ✗

On black

5.21
#98729A on #000000
AA ✓AA large ✓AAA ✗

Best text color

#000000 on #98729A
5.21:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##98729A#FFFFFF#000000##000000
##98729A1.004.035.215.21
#FFFFFF4.031.0021.0021.00
#0000005.2121.001.001.00
##0000005.2121.001.001.00

Color blindness preview

Protanopia (red-blind)
#6F7C9C
Deuteranopia (green-blind)
#788099
Tritanopia (blue-blind)
#9A7680
Achromatopsia (no color)
#7F7F7F

Design tokens & code

CSS
--color: #98729a;
/* rgb */ color: rgb(152, 114, 154);
/* oklch */ color: oklch(60.3% 0.074 324.8);
Tailwind
colors: {
  custom: {
    50: '#b79bb7',
    500: '#98729a',
    950: '#000000',
  },
}
SCSS
$custom: #98729a;
$custom-light: #b79bb7;
$custom-dark: #000000;
JSON
{
  "hex": "#98729a",
  "rgb": {
    "r": 152,
    "g": 114,
    "b": 154
  },
  "hsl": {
    "h": 297,
    "s": 16.529,
    "l": 52.549
  },
  "oklch": {
    "l": 0.60346,
    "c": 0.0741,
    "h": 324.8
  },
  "luminance": 0.21043
}

Semantic roles & 50–950 ramp

primary
#98729A
secondary
#ACBDAB
accent
#B96F72
background
#FBF9FB
surface
#F6F2F6
border
#D0CCD0
text
#110E11
muted
#807E80

Preview Lab

Preview with #98729A

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#98729A Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva