#98404D#98404D

#98404D is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.2% C 0.118 H 13.4°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#98404D
RGB	rgb(152, 64, 77)
HSL	hsl(351, 41%, 42%)
HSV	hsv(351, 58%, 60%)
CMYK	cmyk(0%, 57.9%, 49.3%, 40.4%)
CIE-LAB	lab(39.38, 38.09, 10.78)
CIE-LCH	lch(39.38, 39.58, 15.80°)
OKLab	oklab(49.22% 0.1151 0.0275)
OKLCH	oklch(49.22% 0.118 13.4)
XYZ	xyz(16.1230, 10.8799, 8.2707)
Luminance	0.1088 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98404D #40988B

analogous

#984079 #98404D #985F40

triadic

#98404D #4D9840 #404D98

tetradic

#98404D #799840 #40988B #5F4098

square

#98404D #799840 #40988B #5F4098

split-complementary

#98404D #40985F #407998

monochromatic

#421C21 #6D2E37 #98404D #BA5B69 #CC8691

Accessibility & contrast

On white

6.61

#98404D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#98404D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98404D

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98404D	#FFFFFF	#000000	##FFFFFF
##98404D	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#53524D

Deuteranopia (green-blind)

#69634B

Tritanopia (blue-blind)

#A53445

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #98404d;
/* rgb */ color: rgb(152, 64, 77);
/* oklch */ color: oklch(49.2% 0.118 13.4);

Tailwind

colors: {
  custom: {
    50: '#ba787e',
    500: '#98404d',
    950: '#000000',
  },
}

SCSS

$custom: #98404d;
$custom-light: #ba787e;
$custom-dark: #000000;

JSON

{
  "hex": "#98404d",
  "rgb": {
    "r": 152,
    "g": 64,
    "b": 77
  },
  "hsl": {
    "h": 351.136,
    "s": 40.741,
    "l": 42.353
  },
  "oklch": {
    "l": 0.49218,
    "c": 0.11832,
    "h": 13.4
  },
  "luminance": 0.10878
}

Semantic roles & 50–950 ramp

primary

#98404D

secondary

#7DB7AE

accent

#D1BF57

background

#FBF7F7

surface

#F7EDEE

border

#D0C8C9

text

#12090A

muted

#817B7C

Preview Lab

Preview with #98404D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →