#98394B#98394B

#98394B is a mid, vivid red. Relative luminance 0.101; OKLCH L 48.2% C 0.128 H 11.8°. Best body text is #FFFFFF at 6.95:1 contrast (WCAG AA passes).

Color values

HEX	#98394B
RGB	rgb(152, 57, 75)
HSL	hsl(349, 45%, 41%)
HSV	hsv(349, 63%, 60%)
CMYK	cmyk(0%, 62.5%, 50.7%, 40.4%)
CIE-LAB	lab(38.04, 41.30, 10.18)
CIE-LCH	lch(38.04, 42.54, 13.85°)
OKLab	oklab(48.2% 0.125 0.026)
OKLCH	oklch(48.2% 0.128 11.8)
XYZ	xyz(15.6833, 10.1116, 7.7811)
Luminance	0.1011 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98394B #399886

analogous

#98397A #98394B #985639

triadic

#98394B #4B9839 #394B98

tetradic

#98394B #7A9839 #399886 #563998

square

#98394B #7A9839 #399886 #563998

split-complementary

#98394B #399856 #397A98

monochromatic

#3F181F #6B2835 #98394B #BE5165 #CE7D8C

Accessibility & contrast

On white

6.95

#98394B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.02

#98394B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98394B

6.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98394B	#FFFFFF	#000000	##FFFFFF
##98394B	1.00	6.95	3.02	6.95
#FFFFFF	6.95	1.00	21.00	1.00
#000000	3.02	21.00	1.00	21.00
##FFFFFF	6.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4E4D4B

Deuteranopia (green-blind)

#676149

Tritanopia (blue-blind)

#A52B40

Achromatopsia (no color)

#5A5A5A

Design tokens & code

CSS

--color: #98394b;
/* rgb */ color: rgb(152, 57, 75);
/* oklch */ color: oklch(48.2% 0.128 11.8);

Tailwind

colors: {
  custom: {
    50: '#bb747d',
    500: '#98394b',
    950: '#000000',
  },
}

SCSS

$custom: #98394b;
$custom-light: #bb747d;
$custom-dark: #000000;

JSON

{
  "hex": "#98394b",
  "rgb": {
    "r": 152,
    "g": 57,
    "b": 75
  },
  "hsl": {
    "h": 348.632,
    "s": 45.455,
    "l": 40.98
  },
  "oklch": {
    "l": 0.482,
    "c": 0.12769,
    "h": 11.8
  },
  "luminance": 0.1011
}

Semantic roles & 50–950 ramp

primary

#98394B

secondary

#75B8AB

accent

#D5BC53

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#120809

muted

#817B7B

Preview Lab

Preview with #98394B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →