#98372B#98372B

#98372B is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.3% C 0.133 H 29.9°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#98372B
RGB	rgb(152, 55, 43)
HSL	hsl(7, 56%, 38%)
HSV	hsv(7, 72%, 60%)
CMYK	cmyk(0%, 63.8%, 71.7%, 40.4%)
CIE-LAB	lab(37.09, 39.89, 28.81)
CIE-LCH	lch(37.09, 49.20, 35.83°)
OKLab	oklab(47.29% 0.115 0.066)
OKLCH	oklch(47.29% 0.133 29.9)
XYZ	xyz(14.7527, 9.5842, 3.3581)
Luminance	0.0958 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98372B #2B8C98

analogous

#982B55 #98372B #986D2B

triadic

#98372B #2B9837 #372B98

tetradic

#98372B #55982B #2B8C98 #6D2B98

square

#98372B #55982B #2B8C98 #6D2B98

split-complementary

#98372B #2B986D #2B5598

monochromatic

#391410 #68261E #98372B #C74939 #D57569

Accessibility & contrast

On white

7.20

#98372B on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#98372B on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98372B

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98372B	#FFFFFF	#000000	##FFFFFF
##98372B	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#514A29

Deuteranopia (green-blind)

#6A5F28

Tritanopia (blue-blind)

#A72035

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #98372b;
/* rgb */ color: rgb(152, 55, 43);
/* oklch */ color: oklch(47.3% 0.133 29.9);

Tailwind

colors: {
  custom: {
    50: '#bd7265',
    500: '#98372b',
    950: '#000000',
  },
}

SCSS

$custom: #98372b;
$custom-light: #bd7265;
$custom-dark: #000000;

JSON

{
  "hex": "#98372b",
  "rgb": {
    "r": 152,
    "g": 55,
    "b": 43
  },
  "hsl": {
    "h": 6.606,
    "s": 55.897,
    "l": 38.235
  },
  "oklch": {
    "l": 0.47287,
    "c": 0.13263,
    "h": 29.9
  },
  "luminance": 0.09582
}

Semantic roles & 50–950 ramp

primary

#98372B

secondary

#64B1BB

accent

#CFDF49

background

#FCF7F6

surface

#F8EDEB

border

#D1C8C6

text

#130805

muted

#827B7A

Preview Lab

Preview with #98372B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →