#983543#983543

#983543 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.5% C 0.132 H 15.4°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#983543
RGB	rgb(152, 53, 67)
HSL	hsl(352, 48%, 40%)
HSV	hsv(352, 65%, 60%)
CMYK	cmyk(0%, 65.1%, 55.9%, 40.4%)
CIE-LAB	lab(37.17, 42.44, 14.05)
CIE-LCH	lch(37.17, 44.71, 18.31°)
OKLab	oklab(47.49% 0.1276 0.0351)
OKLCH	oklch(47.49% 0.132 15.4)
XYZ	xyz(15.2365, 9.6288, 6.3653)
Luminance	0.0963 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#983543 #35988A

analogous

#983575 #983543 #985835

triadic

#983543 #439835 #354398

tetradic

#983543 #759835 #35988A #583598

square

#983543 #759835 #35988A #583598

split-complementary

#983543 #359858 #357598

monochromatic

#3D151B #6B252F #983543 #C04A5B #D07884

Accessibility & contrast

On white

7.18

#983543 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#983543 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #983543

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##983543	#FFFFFF	#000000	##FFFFFF
##983543	1.00	7.18	2.93	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4B43

Deuteranopia (green-blind)

#665F41

Tritanopia (blue-blind)

#A6233B

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #983543;
/* rgb */ color: rgb(152, 53, 67);
/* oklch */ color: oklch(47.5% 0.132 15.4);

Tailwind

colors: {
  custom: {
    50: '#bc7277',
    500: '#983543',
    950: '#000000',
  },
}

SCSS

$custom: #983543;
$custom-light: #bc7277;
$custom-dark: #000000;

JSON

{
  "hex": "#983543",
  "rgb": {
    "r": 152,
    "g": 53,
    "b": 67
  },
  "hsl": {
    "h": 351.515,
    "s": 48.293,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47486,
    "c": 0.13232,
    "h": 15.4
  },
  "luminance": 0.09627
}

Semantic roles & 50–950 ramp

primary

#983543

secondary

#70B8AE

accent

#D8C550

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #983543

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →