#983540#983540

#983540 is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.4% C 0.132 H 17.2°. Best body text is #FFFFFF at 7.20:1 contrast (WCAG AA passes).

Color values

HEX	#983540
RGB	rgb(152, 53, 64)
HSL	hsl(353, 48%, 40%)
HSV	hsv(353, 65%, 60%)
CMYK	cmyk(0%, 65.1%, 57.9%, 40.4%)
CIE-LAB	lab(37.10, 42.20, 15.86)
CIE-LCH	lch(37.10, 45.08, 20.60°)
OKLab	oklab(47.42% 0.1264 0.0392)
OKLCH	oklch(47.42% 0.132 17.2)
XYZ	xyz(15.1488, 9.5938, 5.9036)
Luminance	0.0959 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#983540 #35988D

analogous

#983572 #983540 #985B35

triadic

#983540 #409835 #354098

tetradic

#983540 #729835 #35988D #5B3598

square

#983540 #729835 #35988D #5B3598

split-complementary

#983540 #35985B #357298

monochromatic

#3D151A #6B252D #983540 #C04A57 #D07881

Accessibility & contrast

On white

7.20

#983540 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.92

#983540 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #983540

7.20:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##983540	#FFFFFF	#000000	##FFFFFF
##983540	1.00	7.20	2.92	7.20
#FFFFFF	7.20	1.00	21.00	1.00
#000000	2.92	21.00	1.00	21.00
##FFFFFF	7.20	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D4A40

Deuteranopia (green-blind)

#675F3E

Tritanopia (blue-blind)

#A6223A

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #983540;
/* rgb */ color: rgb(152, 53, 64);
/* oklch */ color: oklch(47.4% 0.132 17.2);

Tailwind

colors: {
  custom: {
    50: '#bc7274',
    500: '#983540',
    950: '#000000',
  },
}

SCSS

$custom: #983540;
$custom-light: #bc7274;
$custom-dark: #000000;

JSON

{
  "hex": "#983540",
  "rgb": {
    "r": 152,
    "g": 53,
    "b": 64
  },
  "hsl": {
    "h": 353.333,
    "s": 48.293,
    "l": 40.196
  },
  "oklch": {
    "l": 0.47416,
    "c": 0.13229,
    "h": 17.2
  },
  "luminance": 0.09592
}

Semantic roles & 50–950 ramp

primary

#983540

secondary

#70B8B0

accent

#D8C950

background

#FCF7F7

surface

#F8EDED

border

#D1C8C8

text

#130808

muted

#827B7B

Preview Lab

Preview with #983540

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →