#98348D#98348D

#98348D is a mid, vivid purple. Relative luminance 0.111; OKLCH L 50.2% C 0.169 H 332.4°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#98348D
RGB	rgb(152, 52, 141)
HSL	hsl(307, 49%, 40%)
HSV	hsv(307, 66%, 60%)
CMYK	cmyk(0%, 65.8%, 7.2%, 40.4%)
CIE-LAB	lab(39.67, 52.30, -28.61)
CIE-LCH	lch(39.67, 59.61, 331.32°)
OKLab	oklab(50.2% 0.1501 -0.0784)
OKLCH	oklch(50.2% 0.169 332.4)
XYZ	xyz(18.9846, 11.0559, 26.3282)
Luminance	0.1105 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98348D #34983F

analogous

#713498 #98348D #98345B

triadic

#98348D #8D9834 #348D98

tetradic

#98348D #987134 #34983F #345B98

square

#98348D #987134 #34983F #345B98

split-complementary

#98348D #5B9834 #349871

monochromatic

#3D1538 #6A2463 #98348D #C149B3 #D076C6

Accessibility & contrast

On white

6.54

#98348D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#98348D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98348D

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98348D	#FFFFFF	#000000	##FFFFFF
##98348D	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#305490

Deuteranopia (green-blind)

#52638A

Tritanopia (blue-blind)

#9E3D5C

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #98348d;
/* rgb */ color: rgb(152, 52, 141);
/* oklch */ color: oklch(50.2% 0.169 332.4);

Tailwind

colors: {
  custom: {
    50: '#b973ae',
    500: '#98348d',
    950: '#000000',
  },
}

SCSS

$custom: #98348d;
$custom-light: #b973ae;
$custom-dark: #000000;

JSON

{
  "hex": "#98348d",
  "rgb": {
    "r": 152,
    "g": 52,
    "b": 141
  },
  "hsl": {
    "h": 306.6,
    "s": 49.02,
    "l": 40
  },
  "oklch": {
    "l": 0.50204,
    "c": 0.16935,
    "h": 332.4
  },
  "luminance": 0.11054
}

Semantic roles & 50–950 ramp

primary

#98348D

secondary

#6FB977

accent

#D95E4F

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #98348D

Body copy rendered with the generated semantic roles for this colour.

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