#98348B#98348B

#98348B is a mid, vivid purple. Relative luminance 0.110; OKLCH L 50.1% C 0.168 H 333.3°. Best body text is #FFFFFF at 6.56:1 contrast (WCAG AA passes).

Color values

HEX	#98348B
RGB	rgb(152, 52, 139)
HSL	hsl(308, 49%, 40%)
HSV	hsv(308, 66%, 60%)
CMYK	cmyk(0%, 65.8%, 8.6%, 40.4%)
CIE-LAB	lab(39.58, 51.97, -27.54)
CIE-LCH	lch(39.58, 58.82, 332.08°)
OKLab	oklab(50.1% 0.1499 -0.0753)
OKLCH	oklch(50.1% 0.168 333.3)
XYZ	xyz(18.8372, 10.9969, 25.5516)
Luminance	0.1100 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98348B #349841

analogous

#733498 #98348B #983459

triadic

#98348B #8B9834 #348B98

tetradic

#98348B #987334 #349841 #345998

square

#98348B #987334 #349841 #345998

split-complementary

#98348B #599834 #349873

monochromatic

#3D1538 #6A2461 #98348B #C149B1 #D076C5

Accessibility & contrast

On white

6.56

#98348B on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.20

#98348B on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98348B

6.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98348B	#FFFFFF	#000000	##FFFFFF
##98348B	1.00	6.56	3.20	6.56
#FFFFFF	6.56	1.00	21.00	1.00
#000000	3.20	21.00	1.00	21.00
##FFFFFF	6.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#31548E

Deuteranopia (green-blind)

#536288

Tritanopia (blue-blind)

#9F3C5B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #98348b;
/* rgb */ color: rgb(152, 52, 139);
/* oklch */ color: oklch(50.1% 0.168 333.3);

Tailwind

colors: {
  custom: {
    50: '#b973ad',
    500: '#98348b',
    950: '#000000',
  },
}

SCSS

$custom: #98348b;
$custom-light: #b973ad;
$custom-dark: #000000;

JSON

{
  "hex": "#98348b",
  "rgb": {
    "r": 152,
    "g": 52,
    "b": 139
  },
  "hsl": {
    "h": 307.8,
    "s": 49.02,
    "l": 40
  },
  "oklch": {
    "l": 0.501,
    "c": 0.16776,
    "h": 333.3
  },
  "luminance": 0.10995
}

Semantic roles & 50–950 ramp

primary

#98348B

secondary

#6FB979

accent

#D9614F

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120910

muted

#817B7F

Preview Lab

Preview with #98348B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →