#98344D#98344D

#98344D is a mid, vivid red. Relative luminance 0.097; OKLCH L 47.6% C 0.135 H 8.6°. Best body text is #FFFFFF at 7.16:1 contrast (WCAG AA passes).

Color values

HEX	#98344D
RGB	rgb(152, 52, 77)
HSL	hsl(345, 49%, 40%)
HSV	hsv(345, 66%, 60%)
CMYK	cmyk(0%, 65.8%, 49.3%, 40.4%)
CIE-LAB	lab(37.24, 43.78, 7.79)
CIE-LCH	lch(37.24, 44.47, 10.09°)
OKLab	oklab(47.62% 0.1331 0.0202)
OKLCH	oklch(47.62% 0.135 8.6)
XYZ	xyz(15.5177, 9.6691, 8.0689)
Luminance	0.0967 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98344D #34987F

analogous

#98347F #98344D #984D34

triadic

#98344D #4D9834 #344D98

tetradic

#98344D #7F9834 #34987F #4D3498

square

#98344D #7F9834 #34987F #4D3498

split-complementary

#98344D #34984D #347F98

monochromatic

#3D151F #6A2436 #98344D #C14967 #D0768D

Accessibility & contrast

On white

7.16

#98344D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#98344D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98344D

7.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98344D	#FFFFFF	#000000	##FFFFFF
##98344D	1.00	7.16	2.93	7.16
#FFFFFF	7.16	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4A4B4E

Deuteranopia (green-blind)

#645F4B

Tritanopia (blue-blind)

#A5253E

Achromatopsia (no color)

#585858

Design tokens & code

CSS

--color: #98344d;
/* rgb */ color: rgb(152, 52, 77);
/* oklch */ color: oklch(47.6% 0.135 8.6);

Tailwind

colors: {
  custom: {
    50: '#bb717e',
    500: '#98344d',
    950: '#000000',
  },
}

SCSS

$custom: #98344d;
$custom-light: #bb717e;
$custom-dark: #000000;

JSON

{
  "hex": "#98344d",
  "rgb": {
    "r": 152,
    "g": 52,
    "b": 77
  },
  "hsl": {
    "h": 345,
    "s": 49.02,
    "l": 40
  },
  "oklch": {
    "l": 0.47619,
    "c": 0.1346,
    "h": 8.6
  },
  "luminance": 0.09667
}

Semantic roles & 50–950 ramp

primary

#98344D

secondary

#6FB9A6

accent

#D9B64F

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#13080A

muted

#827B7C

Preview Lab

Preview with #98344D

Body copy rendered with the generated semantic roles for this colour.

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