#98344A#98344A

#98344A is a mid, vivid red. Relative luminance 0.096; OKLCH L 47.5% C 0.134 H 10.5°. Best body text is #FFFFFF at 7.18:1 contrast (WCAG AA passes).

Color values

HEX	#98344A
RGB	rgb(152, 52, 74)
HSL	hsl(347, 49%, 40%)
HSV	hsv(347, 66%, 60%)
CMYK	cmyk(0%, 65.8%, 51.3%, 40.4%)
CIE-LAB	lab(37.17, 43.50, 9.59)
CIE-LCH	lch(37.17, 44.55, 12.44°)
OKLab	oklab(47.54% 0.1319 0.0246)
OKLCH	oklch(47.54% 0.134 10.5)
XYZ	xyz(15.4142, 9.6277, 7.5239)
Luminance	0.0963 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98344A #349882

analogous

#98347C #98344A #985034

triadic

#98344A #4A9834 #344A98

tetradic

#98344A #7C9834 #349882 #503498

square

#98344A #7C9834 #349882 #503498

split-complementary

#98344A #349850 #347C98

monochromatic

#3D151E #6A2434 #98344A #C14963 #D0768A

Accessibility & contrast

On white

7.18

#98344A on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.93

#98344A on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98344A

7.18:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98344A	#FFFFFF	#000000	##FFFFFF
##98344A	1.00	7.18	2.93	7.18
#FFFFFF	7.18	1.00	21.00	1.00
#000000	2.93	21.00	1.00	21.00
##FFFFFF	7.18	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4B4B4A

Deuteranopia (green-blind)

#655F48

Tritanopia (blue-blind)

#A6243D

Achromatopsia (no color)

#575757

Design tokens & code

CSS

--color: #98344a;
/* rgb */ color: rgb(152, 52, 74);
/* oklch */ color: oklch(47.5% 0.134 10.5);

Tailwind

colors: {
  custom: {
    50: '#bb717c',
    500: '#98344a',
    950: '#000000',
  },
}

SCSS

$custom: #98344a;
$custom-light: #bb717c;
$custom-dark: #000000;

JSON

{
  "hex": "#98344a",
  "rgb": {
    "r": 152,
    "g": 52,
    "b": 74
  },
  "hsl": {
    "h": 346.8,
    "s": 49.02,
    "l": 40
  },
  "oklch": {
    "l": 0.47538,
    "c": 0.13415,
    "h": 10.5
  },
  "luminance": 0.09626
}

Semantic roles & 50–950 ramp

primary

#98344A

secondary

#6FB9A8

accent

#D9BA4F

background

#FCF7F7

surface

#F8EDEE

border

#D1C8C9

text

#130809

muted

#827B7B

Preview Lab

Preview with #98344A

Body copy rendered with the generated semantic roles for this colour.

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