#98328D#98328D

#98328D is a mid, vivid purple. Relative luminance 0.109; OKLCH L 50.0% C 0.172 H 332.4°. Best body text is #FFFFFF at 6.61:1 contrast (WCAG AA passes).

Color values

HEX	#98328D
RGB	rgb(152, 50, 141)
HSL	hsl(306, 50%, 40%)
HSV	hsv(306, 67%, 60%)
CMYK	cmyk(0%, 67.1%, 7.2%, 40.4%)
CIE-LAB	lab(39.38, 53.12, -29.07)
CIE-LCH	lch(39.38, 60.55, 331.31°)
OKLab	oklab(49.99% 0.1525 -0.0797)
OKLCH	oklch(49.99% 0.172 332.4)
XYZ	xyz(18.8972, 10.8812, 26.2991)
Luminance	0.1088 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98328D #32983D

analogous

#703298 #98328D #98325A

triadic

#98328D #8D9832 #328D98

tetradic

#98328D #987032 #32983D #325A98

square

#98328D #987032 #32983D #325A98

split-complementary

#98328D #5A9832 #329870

monochromatic

#3C1438 #6A2362 #98328D #C245B4 #D173C7

Accessibility & contrast

On white

6.61

#98328D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.18

#98328D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #98328D

6.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98328D	#FFFFFF	#000000	##FFFFFF
##98328D	1.00	6.61	3.18	6.61
#FFFFFF	6.61	1.00	21.00	1.00
#000000	3.18	21.00	1.00	21.00
##FFFFFF	6.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2E5390

Deuteranopia (green-blind)

#51628A

Tritanopia (blue-blind)

#9E3B5B

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #98328d;
/* rgb */ color: rgb(152, 50, 141);
/* oklch */ color: oklch(50.0% 0.172 332.4);

Tailwind

colors: {
  custom: {
    50: '#b972ae',
    500: '#98328d',
    950: '#000000',
  },
}

SCSS

$custom: #98328d;
$custom-light: #b972ae;
$custom-dark: #000000;

JSON

{
  "hex": "#98328d",
  "rgb": {
    "r": 152,
    "g": 50,
    "b": 141
  },
  "hsl": {
    "h": 306.471,
    "s": 50.495,
    "l": 39.608
  },
  "oklch": {
    "l": 0.4999,
    "c": 0.17208,
    "h": 332.4
  },
  "luminance": 0.1088
}

Semantic roles & 50–950 ramp

primary

#98328D

secondary

#6DB975

accent

#DA5D4E

background

#FBF7FA

surface

#F7EDF4

border

#D0C8CE

text

#120810

muted

#817B7F

Preview Lab

Preview with #98328D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →