#98313F#98313F
#98313F is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.9% C 0.137 H 16.3°. Best body text is #FFFFFF at 7.38:1 contrast (WCAG AA passes).
Color values
| HEX | #98313F |
|---|---|
| RGB | rgb(152, 49, 63) |
| HSL | hsl(352, 51%, 39%) |
| HSV | hsv(352, 68%, 60%) |
| CMYK | cmyk(0%, 67.8%, 58.6%, 40.4%) |
| CIE-LAB | lab(36.43, 43.89, 15.59) |
| CIE-LCH | lch(36.43, 46.58, 19.56°) |
| OKLab | oklab(46.91% 0.1316 0.0385) |
| OKLCH | oklch(46.91% 0.137 16.3) |
| XYZ | xyz(14.9458, 9.2329, 5.6968) |
| Luminance | 0.0923 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.50
Cranberry
#9E003A
ΔE00 5.47
Light Maroon
#A24857
ΔE00 6.53
Raspberry (survey)
#B00149
ΔE00 6.97
Rose Red
#BE013C
ΔE00 7.13
Red Wine
#8C0034
ΔE00 7.18
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#98313F #31988A
analogous
#983173 #98313F #985731
triadic
#98313F #3F9831 #313F98
tetradic
#98313F #739831 #31988A #573198
square
#98313F #739831 #31988A #573198
split-complementary
#98313F #319857 #317398
monochromatic
#3B1319 #6A222C #98313F #C34455 #D2727F
Accessibility & contrast
On white
7.38
#98313F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.85
#98313F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #98313F
7.38:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##98313F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##98313F | 1.00 | 7.38 | 2.85 | 7.38 |
| #FFFFFF | 7.38 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.85 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.38 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4B483F
Deuteranopia (green-blind)
#655E3C
Tritanopia (blue-blind)
#A61C37
Achromatopsia (no color)
#565656
Design tokens & code
CSS
--color: #98313f; /* rgb */ color: rgb(152, 49, 63); /* oklch */ color: oklch(46.9% 0.137 16.3);
Tailwind
colors: {
custom: {
50: '#bc6f73',
500: '#98313f',
950: '#000000',
},
}SCSS
$custom: #98313f; $custom-light: #bc6f73; $custom-dark: #000000;
JSON
{
"hex": "#98313f",
"rgb": {
"r": 152,
"g": 49,
"b": 63
},
"hsl": {
"h": 351.845,
"s": 51.244,
"l": 39.412
},
"oklch": {
"l": 0.46906,
"c": 0.13708,
"h": 16.3
},
"luminance": 0.09231
}Semantic roles & 50–950 ramp
primary
#98313F
secondary
#6BB9AF
accent
#DBC74D
background
#FCF7F7
surface
#F8EDED
border
#D1C8C8
text
#130808
muted
#827B7B