#98312D#98312D

#98312D is a mid, vivid red. Relative luminance 0.091; OKLCH L 46.6% C 0.139 H 26.2°. Best body text is #FFFFFF at 7.47:1 contrast (WCAG AA passes).

Color values

HEX	#98312D
RGB	rgb(152, 49, 45)
HSL	hsl(2, 54%, 39%)
HSV	hsv(2, 70%, 60%)
CMYK	cmyk(0%, 67.8%, 70.4%, 40.4%)
CIE-LAB	lab(36.11, 42.71, 26.45)
CIE-LCH	lch(36.11, 50.23, 31.77°)
OKLab	oklab(46.56% 0.1243 0.0612)
OKLCH	oklch(46.56% 0.139 26.2)
XYZ	xyz(14.5224, 9.0636, 3.4669)
Luminance	0.0906 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#98312D #2D9498

analogous

#982D5E #98312D #98662D

triadic

#98312D #2D9831 #312D98

tetradic

#98312D #5E982D #2D9498 #662D98

square

#98312D #5E982D #2D9498 #662D98

split-complementary

#98312D #2D9866 #2D5E98

monochromatic

#3A1311 #69221F #98312D #C5423D #D3706C

Accessibility & contrast

On white

7.47

#98312D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.81

#98312D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #98312D

7.47:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##98312D	#FFFFFF	#000000	##FFFFFF
##98312D	1.00	7.47	2.81	7.47
#FFFFFF	7.47	1.00	21.00	1.00
#000000	2.81	21.00	1.00	21.00
##FFFFFF	7.47	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#4D472C

Deuteranopia (green-blind)

#675D2A

Tritanopia (blue-blind)

#A71631

Achromatopsia (no color)

#555555

Design tokens & code

CSS

--color: #98312d;
/* rgb */ color: rgb(152, 49, 45);
/* oklch */ color: oklch(46.6% 0.139 26.2);

Tailwind

colors: {
  custom: {
    50: '#bd6f66',
    500: '#98312d',
    950: '#000000',
  },
}

SCSS

$custom: #98312d;
$custom-light: #bd6f66;
$custom-dark: #000000;

JSON

{
  "hex": "#98312d",
  "rgb": {
    "r": 152,
    "g": 49,
    "b": 45
  },
  "hsl": {
    "h": 2.243,
    "s": 54.315,
    "l": 38.627
  },
  "oklch": {
    "l": 0.4656,
    "c": 0.13854,
    "h": 26.2
  },
  "luminance": 0.09061
}

Semantic roles & 50–950 ramp

primary

#98312D

secondary

#66B7BA

accent

#D8DE4A

background

#FCF6F6

surface

#F8ECEB

border

#D1C7C6

text

#130806

muted

#827B7A

Preview Lab

Preview with #98312D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →