#983040#983040
#983040 is a mid, vivid red. Relative luminance 0.092; OKLCH L 46.8% C 0.138 H 15.4°. Best body text is #FFFFFF at 7.42:1 contrast (WCAG AA passes).
Color values
| HEX | #983040 |
|---|---|
| RGB | rgb(152, 48, 64) |
| HSL | hsl(351, 52%, 39%) |
| HSV | hsv(351, 68%, 60%) |
| CMYK | cmyk(0%, 68.4%, 57.9%, 40.4%) |
| CIE-LAB | lab(36.29, 44.39, 14.77) |
| CIE-LCH | lch(36.29, 46.79, 18.41°) |
| OKLab | oklab(46.81% 0.1333 0.0366) |
| OKLCH | oklch(46.81% 0.138 15.4) |
| XYZ | xyz(14.9326, 9.1615, 5.8315) |
| Luminance | 0.0916 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rouge
#AB1239
ΔE00 4.46
Cranberry
#9E003A
ΔE00 5.09
Light Maroon
#A24857
ΔE00 6.47
Raspberry (survey)
#B00149
ΔE00 6.53
Purplish Red
#B0054B
ΔE00 6.73
Red Wine
#8C0034
ΔE00 6.82
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#983040 #309888
analogous
#983074 #983040 #985430
triadic
#983040 #409830 #304098
tetradic
#983040 #749830 #309888 #543098
square
#983040 #749830 #309888 #543098
split-complementary
#983040 #309854 #307498
monochromatic
#3B1319 #69212C #983040 #C34256 #D2707F
Accessibility & contrast
On white
7.42
#983040 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.83
#983040 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #983040
7.42:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##983040 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##983040 | 1.00 | 7.42 | 2.83 | 7.42 |
| #FFFFFF | 7.42 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.83 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.42 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#4A4840
Deuteranopia (green-blind)
#655D3D
Tritanopia (blue-blind)
#A61A36
Achromatopsia (no color)
#555555
Design tokens & code
CSS
--color: #983040; /* rgb */ color: rgb(152, 48, 64); /* oklch */ color: oklch(46.8% 0.138 15.4);
Tailwind
colors: {
custom: {
50: '#bc6f74',
500: '#983040',
950: '#000000',
},
}SCSS
$custom: #983040; $custom-light: #bc6f74; $custom-dark: #000000;
JSON
{
"hex": "#983040",
"rgb": {
"r": 152,
"g": 48,
"b": 64
},
"hsl": {
"h": 350.769,
"s": 52,
"l": 39.216
},
"oklch": {
"l": 0.46811,
"c": 0.13828,
"h": 15.4
},
"luminance": 0.09159
}Semantic roles & 50–950 ramp
primary
#983040
secondary
#6ABAAD
accent
#DBC54C
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130808
muted
#827B7B