#982744#982744
#982744 is a mid, vivid pink. Relative luminance 0.085; OKLCH L 46.0% C 0.149 H 10.4°. Best body text is #FFFFFF at 7.75:1 contrast (WCAG AA passes).
Color values
| HEX | #982744 |
|---|---|
| RGB | rgb(152, 39, 68) |
| HSL | hsl(345, 59%, 37%) |
| HSV | hsv(345, 74%, 60%) |
| CMYK | cmyk(0%, 74.3%, 55.3%, 40.4%) |
| CIE-LAB | lab(35.09, 48.27, 10.57) |
| CIE-LCH | lch(35.09, 49.41, 12.35°) |
| OKLab | oklab(45.95% 0.1464 0.0268) |
| OKLCH | oklch(45.95% 0.149 10.4) |
| XYZ | xyz(14.7192, 8.5458, 6.3422) |
| Luminance | 0.0854 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.50
Raspberry (survey)
#B00149
ΔE00 4.65
Purplish Red
#B0054B
ΔE00 4.73
Purple Red
#990147
ΔE00 4.87
Berry
#990F4B
ΔE00 4.87
Red Wine
#8C0034
ΔE00 5.10
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#982744 #27987B
analogous
#98277C #982744 #984327
triadic
#982744 #449827 #274498
tetradic
#982744 #7C9827 #27987B #432798
square
#982744 #7C9827 #27987B #432798
split-complementary
#982744 #279843 #277C98
monochromatic
#370E18 #671B2E #982744 #C9335A #D76380
Accessibility & contrast
On white
7.75
#982744 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.71
#982744 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #982744
7.75:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##982744 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##982744 | 1.00 | 7.75 | 2.71 | 7.75 |
| #FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.71 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 7.75 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#444444
Deuteranopia (green-blind)
#615B41
Tritanopia (blue-blind)
#A60933
Achromatopsia (no color)
#535353
Design tokens & code
CSS
--color: #982744; /* rgb */ color: rgb(152, 39, 68); /* oklch */ color: oklch(46.0% 0.149 10.4);
Tailwind
colors: {
custom: {
50: '#bc6b77',
500: '#982744',
950: '#000000',
},
}SCSS
$custom: #982744; $custom-light: #bc6b77; $custom-dark: #000000;
JSON
{
"hex": "#982744",
"rgb": {
"r": 152,
"g": 39,
"b": 68
},
"hsl": {
"h": 344.602,
"s": 59.162,
"l": 37.451
},
"oklch": {
"l": 0.4595,
"c": 0.14878,
"h": 10.4
},
"luminance": 0.08544
}Semantic roles & 50–950 ramp
primary
#982744
secondary
#5EBCA4
accent
#E2BA45
background
#FCF6F7
surface
#F8ECED
border
#D1C7C8
text
#130708
muted
#827A7B