#981F44#981F44
#981F44 is a mid, vivid pink. Relative luminance 0.081; OKLCH L 45.2% C 0.157 H 8.6°. Best body text is #FFFFFF at 8.03:1 contrast (WCAG AA passes).
Color values
| HEX | #981F44 |
|---|---|
| RGB | rgb(152, 31, 68) |
| HSL | hsl(342, 66%, 36%) |
| HSV | hsv(342, 80%, 60%) |
| CMYK | cmyk(0%, 79.6%, 55.3%, 40.4%) |
| CIE-LAB | lab(34.14, 50.95, 9.24) |
| CIE-LCH | lch(34.14, 51.78, 10.28°) |
| OKLab | oklab(45.24% 0.155 0.0235) |
| OKLCH | oklch(45.24% 0.157 8.6) |
| XYZ | xyz(14.4836, 8.0748, 6.2637) |
| Luminance | 0.0807 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.09
Purple Red
#990147
ΔE00 3.44
Berry
#990F4B
ΔE00 3.54
Raspberry (survey)
#B00149
ΔE00 4.31
Purplish Red
#B0054B
ΔE00 4.35
Red Wine
#8C0034
ΔE00 4.38
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981F44 #1F9873
analogous
#981F80 #981F44 #98361F
triadic
#981F44 #44981F #1F4498
tetradic
#981F44 #80981F #1F9873 #361F98
square
#981F44 #80981F #1F9873 #361F98
split-complementary
#981F44 #1F9836 #1F8098
monochromatic
#320A17 #65152D #981F44 #CB295B #DC557E
Accessibility & contrast
On white
8.03
#981F44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.61
#981F44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981F44
8.03:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981F44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981F44 | 1.00 | 8.03 | 2.61 | 8.03 |
| #FFFFFF | 8.03 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.03 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4145
Deuteranopia (green-blind)
#5F5941
Tritanopia (blue-blind)
#A6002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981f44; /* rgb */ color: rgb(152, 31, 68); /* oklch */ color: oklch(45.2% 0.157 8.6);
Tailwind
colors: {
custom: {
50: '#bc6777',
500: '#981f44',
950: '#000000',
},
}SCSS
$custom: #981f44; $custom-light: #bc6777; $custom-dark: #000000;
JSON
{
"hex": "#981f44",
"rgb": {
"r": 152,
"g": 31,
"b": 68
},
"hsl": {
"h": 341.653,
"s": 66.12,
"l": 35.882
},
"oklch": {
"l": 0.45244,
"c": 0.15678,
"h": 8.6
},
"luminance": 0.08073
}Semantic roles & 50–950 ramp
primary
#981F44
secondary
#53C09F
accent
#E9B53F
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B