#981F43#981F43
#981F43 is a mid, vivid pink. Relative luminance 0.081; OKLCH L 45.2% C 0.157 H 9.2°. Best body text is #FFFFFF at 8.04:1 contrast (WCAG AA passes).
Color values
| HEX | #981F43 |
|---|---|
| RGB | rgb(152, 31, 67) |
| HSL | hsl(342, 66%, 36%) |
| HSV | hsv(342, 80%, 60%) |
| CMYK | cmyk(0%, 79.6%, 55.9%, 40.4%) |
| CIE-LAB | lab(34.11, 50.87, 9.86) |
| CIE-LCH | lch(34.11, 51.82, 10.96°) |
| OKLab | oklab(45.22% 0.1546 0.025) |
| OKLCH | oklch(45.22% 0.157 9.2) |
| XYZ | xyz(14.4534, 8.0627, 6.1043) |
| Luminance | 0.0806 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.87
Purple Red
#990147
ΔE00 3.69
Berry
#990F4B
ΔE00 3.85
Red Wine
#8C0034
ΔE00 4.26
Raspberry (survey)
#B00149
ΔE00 4.33
Purplish Red
#B0054B
ΔE00 4.41
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981F43 #1F9874
analogous
#981F7F #981F43 #98381F
triadic
#981F43 #43981F #1F4398
tetradic
#981F43 #7F981F #1F9874 #381F98
square
#981F43 #7F981F #1F9874 #381F98
split-complementary
#981F43 #1F9838 #1F7F98
monochromatic
#320A16 #65152D #981F43 #CB2959 #DC557D
Accessibility & contrast
On white
8.04
#981F43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.61
#981F43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981F43
8.04:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981F43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981F43 | 1.00 | 8.04 | 2.61 | 8.04 |
| #FFFFFF | 8.04 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.04 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#404144
Deuteranopia (green-blind)
#5F5940
Tritanopia (blue-blind)
#A6002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981f43; /* rgb */ color: rgb(152, 31, 67); /* oklch */ color: oklch(45.2% 0.157 9.2);
Tailwind
colors: {
custom: {
50: '#bd6776',
500: '#981f43',
950: '#000000',
},
}SCSS
$custom: #981f43; $custom-light: #bd6776; $custom-dark: #000000;
JSON
{
"hex": "#981f43",
"rgb": {
"r": 152,
"g": 31,
"b": 67
},
"hsl": {
"h": 342.149,
"s": 66.12,
"l": 35.882
},
"oklch": {
"l": 0.45217,
"c": 0.15661,
"h": 9.2
},
"luminance": 0.08061
}Semantic roles & 50–950 ramp
primary
#981F43
secondary
#53C09F
accent
#E9B63F
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B