#981E44#981E44
#981E44 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.2% C 0.158 H 8.4°. Best body text is #FFFFFF at 8.06:1 contrast (WCAG AA passes).
Color values
| HEX | #981E44 |
|---|---|
| RGB | rgb(152, 30, 68) |
| HSL | hsl(341, 67%, 36%) |
| HSV | hsv(341, 80%, 60%) |
| CMYK | cmyk(0%, 80.3%, 55.3%, 40.4%) |
| CIE-LAB | lab(34.03, 51.25, 9.09) |
| CIE-LCH | lch(34.03, 52.05, 10.06°) |
| OKLab | oklab(45.17% 0.156 0.0232) |
| OKLCH | oklch(45.17% 0.158 8.4) |
| XYZ | xyz(14.4579, 8.0234, 6.2551) |
| Luminance | 0.0802 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 3.08
Purple Red
#990147
ΔE00 3.28
Berry
#990F4B
ΔE00 3.40
Raspberry (survey)
#B00149
ΔE00 4.30
Red Wine
#8C0034
ΔE00 4.32
Purplish Red
#B0054B
ΔE00 4.34
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981E44 #1E9872
analogous
#981E81 #981E44 #98351E
triadic
#981E44 #44981E #1E4498
tetradic
#981E44 #81981E #1E9872 #351E98
square
#981E44 #81981E #1E9872 #351E98
split-complementary
#981E44 #1E9835 #1E8198
monochromatic
#320A16 #65142D #981E44 #CB285B #DD537E
Accessibility & contrast
On white
8.06
#981E44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#981E44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981E44
8.06:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981E44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981E44 | 1.00 | 8.06 | 2.60 | 8.06 |
| #FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.06 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F4045
Deuteranopia (green-blind)
#5F5941
Tritanopia (blue-blind)
#A6002F
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981e44; /* rgb */ color: rgb(152, 30, 68); /* oklch */ color: oklch(45.2% 0.158 8.4);
Tailwind
colors: {
custom: {
50: '#bc6777',
500: '#981e44',
950: '#000000',
},
}SCSS
$custom: #981e44; $custom-light: #bc6777; $custom-dark: #000000;
JSON
{
"hex": "#981e44",
"rgb": {
"r": 152,
"g": 30,
"b": 68
},
"hsl": {
"h": 341.311,
"s": 67.033,
"l": 35.686
},
"oklch": {
"l": 0.45165,
"c": 0.15768,
"h": 8.4
},
"luminance": 0.08021
}Semantic roles & 50–950 ramp
primary
#981E44
secondary
#51C09E
accent
#EAB43E
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B