#981D4E#981D4E
#981D4E is a mid, vivid pink. Relative luminance 0.081; OKLCH L 45.4% C 0.161 H 2.8°. Best body text is #FFFFFF at 8.01:1 contrast (WCAG AA passes).
Color values
| HEX | #981D4E |
|---|---|
| RGB | rgb(152, 29, 78) |
| HSL | hsl(336, 68%, 35%) |
| HSV | hsv(336, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 48.7%, 40.4%) |
| CIE-LAB | lab(34.20, 52.39, 2.81) |
| CIE-LCH | lch(34.20, 52.46, 3.07°) |
| OKLab | oklab(45.38% 0.1607 0.0078) |
| OKLCH | oklch(45.38% 0.161 2.8) |
| XYZ | xyz(14.7647, 8.1062, 7.9934) |
| Luminance | 0.0810 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.27
Purple Red
#990147
ΔE00 2.23
Violet Red
#A50055
ΔE00 2.99
Mulberry
#920A4E
ΔE00 3.01
Reddish Purple
#910951
ΔE00 3.86
Dark Fuchsia
#9D0759
ΔE00 3.88
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D4E #1D9867
analogous
#981D8B #981D4E #982A1D
triadic
#981D4E #4E981D #1D4E98
tetradic
#981D4E #8B981D #1D9867 #2A1D98
square
#981D4E #8B981D #1D9867 #2A1D98
split-complementary
#981D4E #1D982A #1D8B98
monochromatic
#310919 #651334 #981D4E #CB2768 #DE5289
Accessibility & contrast
On white
8.01
#981D4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#981D4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D4E
8.01:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D4E | 1.00 | 8.01 | 2.62 | 8.01 |
| #FFFFFF | 8.01 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.01 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C414F
Deuteranopia (green-blind)
#5D594B
Tritanopia (blue-blind)
#A60033
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d4e; /* rgb */ color: rgb(152, 29, 78); /* oklch */ color: oklch(45.4% 0.161 2.8);
Tailwind
colors: {
custom: {
50: '#bc677f',
500: '#981d4e',
950: '#000000',
},
}SCSS
$custom: #981d4e; $custom-light: #bc677f; $custom-dark: #000000;
JSON
{
"hex": "#981d4e",
"rgb": {
"r": 152,
"g": 29,
"b": 78
},
"hsl": {
"h": 336.098,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.45381,
"c": 0.1609,
"h": 2.8
},
"luminance": 0.08104
}Semantic roles & 50–950 ramp
primary
#981D4E
secondary
#50C194
accent
#EBA63D
background
#FCF6F7
surface
#F8EBEE
border
#D1C6C9
text
#13070A
muted
#827A7C