#981D4D#981D4D
#981D4D is a mid, vivid pink. Relative luminance 0.081; OKLCH L 45.4% C 0.161 H 3.3°. Best body text is #FFFFFF at 8.02:1 contrast (WCAG AA passes).
Color values
| HEX | #981D4D |
|---|---|
| RGB | rgb(152, 29, 77) |
| HSL | hsl(337, 68%, 35%) |
| HSV | hsv(337, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 49.3%, 40.4%) |
| CIE-LAB | lab(34.17, 52.30, 3.42) |
| CIE-LCH | lch(34.17, 52.41, 3.74°) |
| OKLab | oklab(45.35% 0.1604 0.0093) |
| OKLCH | oklch(45.35% 0.161 3.3) |
| XYZ | xyz(14.7291, 8.0920, 7.8061) |
| Luminance | 0.0809 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.26
Purple Red
#990147
ΔE00 2.13
Violet Red
#A50055
ΔE00 3.17
Mulberry
#920A4E
ΔE00 3.21
Reddish Purple
#910951
ΔE00 4.10
Dark Fuchsia
#9D0759
ΔE00 4.17
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D4D #1D9868
analogous
#981D8B #981D4D #982A1D
triadic
#981D4D #4D981D #1D4D98
tetradic
#981D4D #8B981D #1D9868 #2A1D98
square
#981D4D #8B981D #1D9868 #2A1D98
split-complementary
#981D4D #1D982A #1D8B98
monochromatic
#310919 #651333 #981D4D #CB2767 #DE5288
Accessibility & contrast
On white
8.02
#981D4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.62
#981D4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D4D
8.02:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D4D | 1.00 | 8.02 | 2.62 | 8.02 |
| #FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.62 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.02 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C414E
Deuteranopia (green-blind)
#5D594A
Tritanopia (blue-blind)
#A60033
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d4d; /* rgb */ color: rgb(152, 29, 77); /* oklch */ color: oklch(45.4% 0.161 3.3);
Tailwind
colors: {
custom: {
50: '#bc677e',
500: '#981d4d',
950: '#000000',
},
}SCSS
$custom: #981d4d; $custom-light: #bc677e; $custom-dark: #000000;
JSON
{
"hex": "#981d4d",
"rgb": {
"r": 152,
"g": 29,
"b": 77
},
"hsl": {
"h": 336.585,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.4535,
"c": 0.16062,
"h": 3.3
},
"luminance": 0.0809
}Semantic roles & 50–950 ramp
primary
#981D4D
secondary
#50C195
accent
#EBA73D
background
#FCF6F7
surface
#F8EBEE
border
#D1C6C9
text
#130709
muted
#827A7B