#981D4C#981D4C

#981D4C is a mid, vivid pink. Relative luminance 0.081; OKLCH L 45.3% C 0.160 H 3.9°. Best body text is #FFFFFF at 8.03:1 contrast (WCAG AA passes).

Color values

HEX	#981D4C
RGB	rgb(152, 29, 76)
HSL	hsl(337, 68%, 35%)
HSV	hsv(337, 81%, 60%)
CMYK	cmyk(0%, 80.9%, 50%, 40.4%)
CIE-LAB	lab(34.14, 52.21, 4.03)
CIE-LCH	lch(34.14, 52.37, 4.42°)
OKLab	oklab(45.32% 0.16 0.0108)
OKLCH	oklch(45.32% 0.16 3.9)
XYZ	xyz(14.6941, 8.0780, 7.6215)
Luminance	0.0808 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981D4C #1D9869

analogous

#981D89 #981D4C #982B1D

triadic

#981D4C #4C981D #1D4C98

tetradic

#981D4C #89981D #1D9869 #2B1D98

square

#981D4C #89981D #1D9869 #2B1D98

split-complementary

#981D4C #1D982B #1D8998

monochromatic

#310919 #651332 #981D4C #CB2766 #DE5287

Accessibility & contrast

On white

8.03

#981D4C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.62

#981D4C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981D4C

8.03:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981D4C	#FFFFFF	#000000	##FFFFFF
##981D4C	1.00	8.03	2.62	8.03
#FFFFFF	8.03	1.00	21.00	1.00
#000000	2.62	21.00	1.00	21.00
##FFFFFF	8.03	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3D414D

Deuteranopia (green-blind)

#5D5949

Tritanopia (blue-blind)

#A60032

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #981d4c;
/* rgb */ color: rgb(152, 29, 76);
/* oklch */ color: oklch(45.3% 0.160 3.9);

Tailwind

colors: {
  custom: {
    50: '#bc677d',
    500: '#981d4c',
    950: '#000000',
  },
}

SCSS

$custom: #981d4c;
$custom-light: #bc677d;
$custom-dark: #000000;

JSON

{
  "hex": "#981d4c",
  "rgb": {
    "r": 152,
    "g": 29,
    "b": 76
  },
  "hsl": {
    "h": 337.073,
    "s": 67.956,
    "l": 35.49
  },
  "oklch": {
    "l": 0.45319,
    "c": 0.16034,
    "h": 3.9
  },
  "luminance": 0.08076
}

Semantic roles & 50–950 ramp

primary

#981D4C

secondary

#50C196

accent

#EBA83D

background

#FCF6F7

surface

#F8EBEE

border

#D1C6C9

text

#130709

muted

#827A7B

Preview Lab

Preview with #981D4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →