#981D4A#981D4A
#981D4A is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.3% C 0.160 H 5.0°. Best body text is #FFFFFF at 8.05:1 contrast (WCAG AA passes).
Color values
| HEX | #981D4A |
|---|---|
| RGB | rgb(152, 29, 74) |
| HSL | hsl(338, 68%, 35%) |
| HSV | hsv(338, 81%, 60%) |
| CMYK | cmyk(0%, 80.9%, 51.3%, 40.4%) |
| CIE-LAB | lab(34.09, 52.04, 5.25) |
| CIE-LCH | lch(34.09, 52.30, 5.77°) |
| OKLab | oklab(45.26% 0.1592 0.0139) |
| OKLCH | oklch(45.26% 0.16 5) |
| XYZ | xyz(14.6256, 8.0506, 7.2610) |
| Luminance | 0.0805 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.65
Purple Red
#990147
ΔE00 2.10
Violet Red
#A50055
ΔE00 3.81
Mulberry
#920A4E
ΔE00 3.91
Purplish Red
#B0054B
ΔE00 4.58
Cranberry
#9E003A
ΔE00 4.72
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981D4A #1D986B
analogous
#981D87 #981D4A #982E1D
triadic
#981D4A #4A981D #1D4A98
tetradic
#981D4A #87981D #1D986B #2E1D98
square
#981D4A #87981D #1D986B #2E1D98
split-complementary
#981D4A #1D982E #1D8798
monochromatic
#310918 #651331 #981D4A #CB2763 #DE5285
Accessibility & contrast
On white
8.05
#981D4A on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.61
#981D4A on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981D4A
8.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981D4A | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981D4A | 1.00 | 8.05 | 2.61 | 8.05 |
| #FFFFFF | 8.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D414B
Deuteranopia (green-blind)
#5D5947
Tritanopia (blue-blind)
#A60031
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981d4a; /* rgb */ color: rgb(152, 29, 74); /* oklch */ color: oklch(45.3% 0.160 5.0);
Tailwind
colors: {
custom: {
50: '#bc677c',
500: '#981d4a',
950: '#000000',
},
}SCSS
$custom: #981d4a; $custom-light: #bc677c; $custom-dark: #000000;
JSON
{
"hex": "#981d4a",
"rgb": {
"r": 152,
"g": 29,
"b": 74
},
"hsl": {
"h": 338.049,
"s": 67.956,
"l": 35.49
},
"oklch": {
"l": 0.45259,
"c": 0.15983,
"h": 5
},
"luminance": 0.08049
}Semantic roles & 50–950 ramp
primary
#981D4A
secondary
#50C198
accent
#EBAB3D
background
#FCF6F7
surface
#F8EBEE
border
#D1C6C9
text
#130709
muted
#827A7B