#981C4D#981C4D
#981C4D is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.3% C 0.162 H 3.2°. Best body text is #FFFFFF at 8.05:1 contrast (WCAG AA passes).
Color values
| HEX | #981C4D |
|---|---|
| RGB | rgb(152, 28, 77) |
| HSL | hsl(336, 69%, 35%) |
| HSV | hsv(336, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 49.3%, 40.4%) |
| CIE-LAB | lab(34.07, 52.58, 3.28) |
| CIE-LCH | lch(34.07, 52.68, 3.57°) |
| OKLab | oklab(45.28% 0.1613 0.0089) |
| OKLCH | oklch(45.28% 0.162 3.2) |
| XYZ | xyz(14.7050, 8.0438, 7.7980) |
| Luminance | 0.0804 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.14
Purple Red
#990147
ΔE00 2.04
Mulberry
#920A4E
ΔE00 3.08
Violet Red
#A50055
ΔE00 3.09
Reddish Purple
#910951
ΔE00 3.98
Dark Fuchsia
#9D0759
ΔE00 4.06
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C4D #1C9867
analogous
#981C8B #981C4D #98291C
triadic
#981C4D #4D981C #1C4D98
tetradic
#981C4D #8B981C #1C9867 #291C98
square
#981C4D #8B981C #1C9867 #291C98
split-complementary
#981C4D #1C9829 #1C8B98
monochromatic
#310919 #641233 #981C4D #CC2667 #DF5088
Accessibility & contrast
On white
8.05
#981C4D on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.61
#981C4D on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C4D
8.05:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C4D | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C4D | 1.00 | 8.05 | 2.61 | 8.05 |
| #FFFFFF | 8.05 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.61 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.05 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3C414E
Deuteranopia (green-blind)
#5D594A
Tritanopia (blue-blind)
#A60032
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981c4d; /* rgb */ color: rgb(152, 28, 77); /* oklch */ color: oklch(45.3% 0.162 3.2);
Tailwind
colors: {
custom: {
50: '#bc677e',
500: '#981c4d',
950: '#000000',
},
}SCSS
$custom: #981c4d; $custom-light: #bc677e; $custom-dark: #000000;
JSON
{
"hex": "#981c4d",
"rgb": {
"r": 152,
"g": 28,
"b": 77
},
"hsl": {
"h": 336.29,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.45276,
"c": 0.16151,
"h": 3.2
},
"luminance": 0.08042
}Semantic roles & 50–950 ramp
primary
#981C4D
secondary
#4EC194
accent
#ECA63C
background
#FCF6F7
surface
#F8EBEE
border
#D1C6C9
text
#130709
muted
#827A7B