#981C49#981C49
#981C49 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.2% C 0.160 H 5.4°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).
Color values
| HEX | #981C49 |
|---|---|
| RGB | rgb(152, 28, 73) |
| HSL | hsl(338, 69%, 35%) |
| HSV | hsv(338, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 52%, 40.4%) |
| CIE-LAB | lab(33.96, 52.24, 5.72) |
| CIE-LCH | lch(33.96, 52.55, 6.25°) |
| OKLab | oklab(45.16% 0.1598 0.015) |
| OKLCH | oklch(45.16% 0.16 5.4) |
| XYZ | xyz(14.5681, 7.9890, 7.0770) |
| Luminance | 0.0799 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.74
Purple Red
#990147
ΔE00 2.05
Violet Red
#A50055
ΔE00 3.96
Mulberry
#920A4E
ΔE00 4.04
Cranberry
#9E003A
ΔE00 4.47
Purplish Red
#B0054B
ΔE00 4.51
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C49 #1C986B
analogous
#981C87 #981C49 #982D1C
triadic
#981C49 #49981C #1C4998
tetradic
#981C49 #87981C #1C986B #2D1C98
square
#981C49 #87981C #1C986B #2D1C98
split-complementary
#981C49 #1C982D #1C8798
monochromatic
#310917 #641230 #981C49 #CC2662 #DF5084
Accessibility & contrast
On white
8.09
#981C49 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#981C49 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C49
8.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C49 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C49 | 1.00 | 8.09 | 2.60 | 8.09 |
| #FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D404A
Deuteranopia (green-blind)
#5D5946
Tritanopia (blue-blind)
#A60030
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981c49; /* rgb */ color: rgb(152, 28, 73); /* oklch */ color: oklch(45.2% 0.160 5.4);
Tailwind
colors: {
custom: {
50: '#bc677b',
500: '#981c49',
950: '#000000',
},
}SCSS
$custom: #981c49; $custom-light: #bc677b; $custom-dark: #000000;
JSON
{
"hex": "#981c49",
"rgb": {
"r": 152,
"g": 28,
"b": 73
},
"hsl": {
"h": 338.226,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.45156,
"c": 0.16048,
"h": 5.4
},
"luminance": 0.07987
}Semantic roles & 50–950 ramp
primary
#981C49
secondary
#4EC198
accent
#ECAC3C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B