#981C48#981C48
#981C48 is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.1% C 0.160 H 5.9°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).
Color values
| HEX | #981C48 |
|---|---|
| RGB | rgb(152, 28, 72) |
| HSL | hsl(339, 69%, 35%) |
| HSV | hsv(339, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 52.6%, 40.4%) |
| CIE-LAB | lab(33.93, 52.15, 6.34) |
| CIE-LCH | lch(33.93, 52.54, 6.93°) |
| OKLab | oklab(45.13% 0.1594 0.0165) |
| OKLCH | oklch(45.13% 0.16 5.9) |
| XYZ | xyz(14.5352, 7.9759, 6.9038) |
| Luminance | 0.0797 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.99
Purple Red
#990147
ΔE00 2.17
Cranberry
#9E003A
ΔE00 4.18
Violet Red
#A50055
ΔE00 4.22
Mulberry
#920A4E
ΔE00 4.31
Purplish Red
#B0054B
ΔE00 4.43
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C48 #1C986C
analogous
#981C86 #981C48 #982E1C
triadic
#981C48 #48981C #1C4898
tetradic
#981C48 #86981C #1C986C #2E1C98
square
#981C48 #86981C #1C986C #2E1C98
split-complementary
#981C48 #1C982E #1C8698
monochromatic
#310917 #641230 #981C48 #CC2660 #DF5082
Accessibility & contrast
On white
8.09
#981C48 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.59
#981C48 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C48
8.09:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C48 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C48 | 1.00 | 8.09 | 2.59 | 8.09 |
| #FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.59 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.09 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3D4049
Deuteranopia (green-blind)
#5D5945
Tritanopia (blue-blind)
#A60030
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981c48; /* rgb */ color: rgb(152, 28, 72); /* oklch */ color: oklch(45.1% 0.160 5.9);
Tailwind
colors: {
custom: {
50: '#bc667a',
500: '#981c48',
950: '#000000',
},
}SCSS
$custom: #981c48; $custom-light: #bc667a; $custom-dark: #000000;
JSON
{
"hex": "#981c48",
"rgb": {
"r": 152,
"g": 28,
"b": 72
},
"hsl": {
"h": 338.71,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.45127,
"c": 0.16025,
"h": 5.9
},
"luminance": 0.07974
}Semantic roles & 50–950 ramp
primary
#981C48
secondary
#4EC199
accent
#ECAD3C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130709
muted
#827A7B