#981C44#981C44
#981C44 is a mid, vivid pink. Relative luminance 0.079; OKLCH L 45.0% C 0.159 H 8.1°. Best body text is #FFFFFF at 8.13:1 contrast (WCAG AA passes).
Color values
| HEX | #981C44 |
|---|---|
| RGB | rgb(152, 28, 68) |
| HSL | hsl(341, 69%, 35%) |
| HSV | hsv(341, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 55.3%, 40.4%) |
| CIE-LAB | lab(33.83, 51.83, 8.81) |
| CIE-LCH | lch(33.83, 52.58, 9.64°) |
| OKLab | oklab(45.01% 0.1579 0.0225) |
| OKLCH | oklch(45.01% 0.159 8.1) |
| XYZ | xyz(14.4089, 7.9254, 6.2387) |
| Luminance | 0.0792 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Purple Red
#990147
ΔE00 2.98
Cranberry
#9E003A
ΔE00 3.09
Berry
#990F4B
ΔE00 3.14
Red Wine
#8C0034
ΔE00 4.22
Raspberry (survey)
#B00149
ΔE00 4.30
Purplish Red
#B0054B
ΔE00 4.33
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C44 #1C9870
analogous
#981C82 #981C44 #98321C
triadic
#981C44 #44981C #1C4498
tetradic
#981C44 #82981C #1C9870 #321C98
square
#981C44 #82981C #1C9870 #321C98
split-complementary
#981C44 #1C9832 #1C8298
monochromatic
#310916 #64122D #981C44 #CC265B #DF507E
Accessibility & contrast
On white
8.13
#981C44 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.58
#981C44 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C44
8.13:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C44 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C44 | 1.00 | 8.13 | 2.58 | 8.13 |
| #FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.58 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.13 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E4045
Deuteranopia (green-blind)
#5E5841
Tritanopia (blue-blind)
#A6002E
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981c44; /* rgb */ color: rgb(152, 28, 68); /* oklch */ color: oklch(45.0% 0.159 8.1);
Tailwind
colors: {
custom: {
50: '#bd6677',
500: '#981c44',
950: '#000000',
},
}SCSS
$custom: #981c44; $custom-light: #bd6677; $custom-dark: #000000;
JSON
{
"hex": "#981c44",
"rgb": {
"r": 152,
"g": 28,
"b": 68
},
"hsl": {
"h": 340.645,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.45014,
"c": 0.15944,
"h": 8.1
},
"luminance": 0.07923
}Semantic roles & 50–950 ramp
primary
#981C44
secondary
#4EC19C
accent
#ECB33C
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B