#981C40#981C40

#981C40 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.159 H 10.3°. Best body text is #FFFFFF at 8.15:1 contrast (WCAG AA passes).

Color values

HEX	#981C40
RGB	rgb(152, 28, 64)
HSL	hsl(343, 69%, 35%)
HSV	hsv(343, 82%, 60%)
CMYK	cmyk(0%, 81.6%, 57.9%, 40.4%)
CIE-LAB	lab(33.73, 51.53, 11.28)
CIE-LCH	lch(33.73, 52.75, 12.35°)
OKLab	oklab(44.91% 0.1563 0.0283)
OKLCH	oklch(44.91% 0.159 10.3)
XYZ	xyz(14.2910, 7.8782, 5.6176)
Luminance	0.0788 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981C40 #1C9874

analogous

#981C7E #981C40 #98361C

triadic

#981C40 #40981C #1C4098

tetradic

#981C40 #7E981C #1C9874 #361C98

square

#981C40 #7E981C #1C9874 #361C98

split-complementary

#981C40 #1C9836 #1C7E98

monochromatic

#310914 #64122A #981C40 #CC2656 #DF5079

Accessibility & contrast

On white

8.15

#981C40 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.58

#981C40 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981C40

8.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981C40	#FFFFFF	#000000	##FFFFFF
##981C40	1.00	8.15	2.58	8.15
#FFFFFF	8.15	1.00	21.00	1.00
#000000	2.58	21.00	1.00	21.00
##FFFFFF	8.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3F3F41

Deuteranopia (green-blind)

#5F583D

Tritanopia (blue-blind)

#A7002C

Achromatopsia (no color)

#4F4F4F

Design tokens & code

CSS

--color: #981c40;
/* rgb */ color: rgb(152, 28, 64);
/* oklch */ color: oklch(44.9% 0.159 10.3);

Tailwind

colors: {
  custom: {
    50: '#bd6674',
    500: '#981c40',
    950: '#000000',
  },
}

SCSS

$custom: #981c40;
$custom-light: #bd6674;
$custom-dark: #000000;

JSON

{
  "hex": "#981c40",
  "rgb": {
    "r": 152,
    "g": 28,
    "b": 64
  },
  "hsl": {
    "h": 342.581,
    "s": 68.889,
    "l": 35.294
  },
  "oklch": {
    "l": 0.44909,
    "c": 0.15881,
    "h": 10.3
  },
  "luminance": 0.07876
}

Semantic roles & 50–950 ramp

primary

#981C40

secondary

#4EC1A0

accent

#ECB93C

background

#FCF6F7

surface

#F8EBED

border

#D1C6C8

text

#130708

muted

#827A7B

Preview Lab

Preview with #981C40

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →