#981C3F#981C3F
#981C3F is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.159 H 10.8°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).
Color values
| HEX | #981C3F |
|---|---|
| RGB | rgb(152, 28, 63) |
| HSL | hsl(343, 69%, 35%) |
| HSV | hsv(343, 82%, 60%) |
| CMYK | cmyk(0%, 81.6%, 58.6%, 40.4%) |
| CIE-LAB | lab(33.70, 51.46, 11.90) |
| CIE-LCH | lch(33.70, 52.82, 13.03°) |
| OKLab | oklab(44.88% 0.1559 0.0298) |
| OKLCH | oklch(44.88% 0.159 10.8) |
| XYZ | xyz(14.2628, 7.8669, 5.4691) |
| Luminance | 0.0786 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.07
Red Wine
#8C0034
ΔE00 3.75
Purple Red
#990147
ΔE00 4.39
Raspberry (survey)
#B00149
ΔE00 4.57
Berry
#990F4B
ΔE00 4.73
Purplish Red
#B0054B
ΔE00 4.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981C3F #1C9875
analogous
#981C7D #981C3F #98371C
triadic
#981C3F #3F981C #1C3F98
tetradic
#981C3F #7D981C #1C9875 #371C98
square
#981C3F #7D981C #1C9875 #371C98
split-complementary
#981C3F #1C9837 #1C7D98
monochromatic
#310914 #64122A #981C3F #CC2654 #DF5078
Accessibility & contrast
On white
8.16
#981C3F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#981C3F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981C3F
8.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981C3F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981C3F | 1.00 | 8.16 | 2.57 | 8.16 |
| #FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3F3F40
Deuteranopia (green-blind)
#5F583C
Tritanopia (blue-blind)
#A7002B
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981c3f; /* rgb */ color: rgb(152, 28, 63); /* oklch */ color: oklch(44.9% 0.159 10.8);
Tailwind
colors: {
custom: {
50: '#bd6673',
500: '#981c3f',
950: '#000000',
},
}SCSS
$custom: #981c3f; $custom-light: #bd6673; $custom-dark: #000000;
JSON
{
"hex": "#981c3f",
"rgb": {
"r": 152,
"g": 28,
"b": 63
},
"hsl": {
"h": 343.065,
"s": 68.889,
"l": 35.294
},
"oklch": {
"l": 0.44884,
"c": 0.15868,
"h": 10.8
},
"luminance": 0.07865
}Semantic roles & 50–950 ramp
primary
#981C3F
secondary
#4EC1A1
accent
#ECBA3C
background
#FCF6F6
surface
#F8EBEC
border
#D1C6C7
text
#130708
muted
#827A7B