#981B4E#981B4E
#981B4E is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.2% C 0.163 H 2.5°. Best body text is #FFFFFF at 8.07:1 contrast (WCAG AA passes).
Color values
| HEX | #981B4E |
|---|---|
| RGB | rgb(152, 27, 78) |
| HSL | hsl(336, 70%, 35%) |
| HSV | hsv(336, 82%, 60%) |
| CMYK | cmyk(0%, 82.2%, 48.7%, 40.4%) |
| CIE-LAB | lab(34.01, 52.95, 2.53) |
| CIE-LCH | lch(34.01, 53.01, 2.74°) |
| OKLab | oklab(45.24% 0.1625 0.007) |
| OKLCH | oklch(45.24% 0.163 2.5) |
| XYZ | xyz(14.7172, 8.0114, 7.9776) |
| Luminance | 0.0801 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Berry
#990F4B
ΔE00 1.08
Purple Red
#990147
ΔE00 2.09
Mulberry
#920A4E
ΔE00 2.76
Violet Red
#A50055
ΔE00 2.84
Reddish Purple
#910951
ΔE00 3.62
Dark Fuchsia
#9D0759
ΔE00 3.67
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981B4E #1B9865
analogous
#981B8C #981B4E #98271B
triadic
#981B4E #4E981B #1B4E98
tetradic
#981B4E #8C981B #1B9865 #271B98
square
#981B4E #8C981B #1B9865 #271B98
split-complementary
#981B4E #1B9827 #1B8C98
monochromatic
#300919 #641233 #981B4E #CC2469 #E04E89
Accessibility & contrast
On white
8.07
#981B4E on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.60
#981B4E on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981B4E
8.07:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981B4E | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981B4E | 1.00 | 8.07 | 2.60 | 8.07 |
| #FFFFFF | 8.07 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.60 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.07 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3B414F
Deuteranopia (green-blind)
#5C594B
Tritanopia (blue-blind)
#A60032
Achromatopsia (no color)
#505050
Design tokens & code
CSS
--color: #981b4e; /* rgb */ color: rgb(152, 27, 78); /* oklch */ color: oklch(45.2% 0.163 2.5);
Tailwind
colors: {
custom: {
50: '#bc667f',
500: '#981b4e',
950: '#000000',
},
}SCSS
$custom: #981b4e; $custom-light: #bc667f; $custom-dark: #000000;
JSON
{
"hex": "#981b4e",
"rgb": {
"r": 152,
"g": 27,
"b": 78
},
"hsl": {
"h": 335.52,
"s": 69.832,
"l": 35.098
},
"oklch": {
"l": 0.45237,
"c": 0.16267,
"h": 2.5
},
"luminance": 0.08009
}Semantic roles & 50–950 ramp
primary
#981B4E
secondary
#4DC292
accent
#EDA43B
background
#FCF6F7
surface
#F8EBEE
border
#D1C6C9
text
#13070A
muted
#827A7C