#981B4C#981B4C

#981B4C is a mid, vivid pink. Relative luminance 0.080; OKLCH L 45.2% C 0.162 H 3.6°. Best body text is #FFFFFF at 8.09:1 contrast (WCAG AA passes).

Color values

HEX	#981B4C
RGB	rgb(152, 27, 76)
HSL	hsl(336, 70%, 35%)
HSV	hsv(336, 82%, 60%)
CMYK	cmyk(0%, 82.2%, 50%, 40.4%)
CIE-LAB	lab(33.95, 52.77, 3.75)
CIE-LCH	lch(33.95, 52.90, 4.06°)
OKLab	oklab(45.17% 0.1618 0.0101)
OKLCH	oklch(45.17% 0.162 3.6)
XYZ	xyz(14.6466, 7.9831, 7.6057)
Luminance	0.0798 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#981B4C #1B9867

analogous

#981B8A #981B4C #98291B

triadic

#981B4C #4C981B #1B4C98

tetradic

#981B4C #8A981B #1B9867 #291B98

square

#981B4C #8A981B #1B9867 #291B98

split-complementary

#981B4C #1B9829 #1B8A98

monochromatic

#300918 #641232 #981B4C #CC2466 #E04E87

Accessibility & contrast

On white

8.09

#981B4C on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.60

#981B4C on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #981B4C

8.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##981B4C	#FFFFFF	#000000	##FFFFFF
##981B4C	1.00	8.09	2.60	8.09
#FFFFFF	8.09	1.00	21.00	1.00
#000000	2.60	21.00	1.00	21.00
##FFFFFF	8.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#3C404D

Deuteranopia (green-blind)

#5D5949

Tritanopia (blue-blind)

#A60031

Achromatopsia (no color)

#505050

Design tokens & code

CSS

--color: #981b4c;
/* rgb */ color: rgb(152, 27, 76);
/* oklch */ color: oklch(45.2% 0.162 3.6);

Tailwind

colors: {
  custom: {
    50: '#bc667d',
    500: '#981b4c',
    950: '#000000',
  },
}

SCSS

$custom: #981b4c;
$custom-light: #bc667d;
$custom-dark: #000000;

JSON

{
  "hex": "#981b4c",
  "rgb": {
    "r": 152,
    "g": 27,
    "b": 76
  },
  "hsl": {
    "h": 336.48,
    "s": 69.832,
    "l": 35.098
  },
  "oklch": {
    "l": 0.45174,
    "c": 0.1621,
    "h": 3.6
  },
  "luminance": 0.07981
}

Semantic roles & 50–950 ramp

primary

#981B4C

secondary

#4DC294

accent

#EDA73B

background

#FCF6F7

surface

#F8EBEE

border

#D1C6C9

text

#130709

muted

#827A7B

Preview Lab

Preview with #981B4C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →