#981B43#981B43
#981B43 is a dark, vivid pink. Relative luminance 0.079; OKLCH L 44.9% C 0.160 H 8.5°. Best body text is #FFFFFF at 8.16:1 contrast (WCAG AA passes).
Color values
| HEX | #981B43 |
|---|---|
| RGB | rgb(152, 27, 67) |
| HSL | hsl(341, 70%, 35%) |
| HSV | hsv(341, 82%, 60%) |
| CMYK | cmyk(0%, 82.2%, 55.9%, 40.4%) |
| CIE-LAB | lab(33.70, 52.03, 9.29) |
| CIE-LCH | lch(33.70, 52.86, 10.12°) |
| OKLab | oklab(44.92% 0.1584 0.0236) |
| OKLCH | oklch(44.92% 0.16 8.5) |
| XYZ | xyz(14.3553, 7.8666, 6.0716) |
| Luminance | 0.0786 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Cranberry
#9E003A
ΔE00 2.84
Purple Red
#990147
ΔE00 3.10
Berry
#990F4B
ΔE00 3.33
Red Wine
#8C0034
ΔE00 4.03
Raspberry (survey)
#B00149
ΔE00 4.31
Purplish Red
#B0054B
ΔE00 4.37
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#981B43 #1B9870
analogous
#981B81 #981B43 #98321B
triadic
#981B43 #43981B #1B4398
tetradic
#981B43 #81981B #1B9870 #321B98
square
#981B43 #81981B #1B9870 #321B98
split-complementary
#981B43 #1B9832 #1B8198
monochromatic
#300915 #64122C #981B43 #CC245A #E04E7C
Accessibility & contrast
On white
8.16
#981B43 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
2.57
#981B43 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #981B43
8.16:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##981B43 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##981B43 | 1.00 | 8.16 | 2.57 | 8.16 |
| #FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
| #000000 | 2.57 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 8.16 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#3E3F44
Deuteranopia (green-blind)
#5E5840
Tritanopia (blue-blind)
#A6002D
Achromatopsia (no color)
#4F4F4F
Design tokens & code
CSS
--color: #981b43; /* rgb */ color: rgb(152, 27, 67); /* oklch */ color: oklch(44.9% 0.160 8.5);
Tailwind
colors: {
custom: {
50: '#bd6676',
500: '#981b43',
950: '#000000',
},
}SCSS
$custom: #981b43; $custom-light: #bd6676; $custom-dark: #000000;
JSON
{
"hex": "#981b43",
"rgb": {
"r": 152,
"g": 27,
"b": 67
},
"hsl": {
"h": 340.8,
"s": 69.832,
"l": 35.098
},
"oklch": {
"l": 0.44915,
"c": 0.1601,
"h": 8.5
},
"luminance": 0.07865
}Semantic roles & 50–950 ramp
primary
#981B43
secondary
#4DC29C
accent
#EDB43B
background
#FCF6F7
surface
#F8EBED
border
#D1C6C8
text
#130708
muted
#827A7B