#97544D#97544D

#97544D is a mid, moderate red. Relative luminance 0.135; OKLCH L 52.3% C 0.090 H 26.9°. Best body text is #FFFFFF at 5.69:1 contrast (WCAG AA passes).

Color values

HEX#97544D
RGBrgb(151, 84, 77)
HSLhsl(6, 32%, 45%)
HSVhsv(6, 49%, 59%)
CMYKcmyk(0%, 44.4%, 49%, 40.8%)
CIE-LABlab(43.44, 26.99, 16.32)
CIE-LCHlch(43.44, 31.54, 31.17°)
OKLaboklab(52.27% 0.0807 0.0409)
OKLCHoklch(52.27% 0.09 26.9)
XYZxyz(17.2734, 13.4574, 8.7076)
Luminance0.1346 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#97544D #4D9097
analogous
#974D6B #97544D #97794D
triadic
#97544D #4D9754 #544D97
tetradic
#97544D #6B974D #4D9097 #794D97
square
#97544D #6B974D #4D9097 #794D97
split-complementary
#97544D #4D9779 #4D6B97
monochromatic
#462724 #6E3D38 #97544D #B4746D #C99A95

Accessibility & contrast

On white

5.69
#97544D on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.69
#97544D on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97544D
5.69:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##97544D#FFFFFF#000000##FFFFFF
##97544D1.005.693.695.69
#FFFFFF5.691.0021.001.00
#0000003.6921.001.0021.00
##FFFFFF5.691.0021.001.00

Color blindness preview

Protanopia (red-blind)
#635E4C
Deuteranopia (green-blind)
#746C4C
Tritanopia (blue-blind)
#A34A52
Achromatopsia (no color)
#676767

Design tokens & code

CSS
--color: #97544d;
/* rgb */ color: rgb(151, 84, 77);
/* oklch */ color: oklch(52.3% 0.090 26.9);
Tailwind
colors: {
  custom: {
    50: '#b9857e',
    500: '#97544d',
    950: '#000000',
  },
}
SCSS
$custom: #97544d;
$custom-light: #b9857e;
$custom-dark: #000000;
JSON
{
  "hex": "#97544d",
  "rgb": {
    "r": 151,
    "g": 84,
    "b": 77
  },
  "hsl": {
    "h": 5.676,
    "s": 32.456,
    "l": 44.706
  },
  "oklch": {
    "l": 0.52272,
    "c": 0.09043,
    "h": 26.9
  },
  "luminance": 0.13456
}

Semantic roles & 50–950 ramp

primary
#97544D
secondary
#8AB1B6
accent
#BFC95F
background
#FBF8F7
surface
#F6EFEE
border
#D0CAC9
text
#120B0A
muted
#817C7C

Preview Lab

Preview with #97544D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#97544D Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva