#975440#975440

#975440 is a mid, moderate red. Relative luminance 0.133; OKLCH L 52.0% C 0.095 H 37.4°. Best body text is #FFFFFF at 5.74:1 contrast (WCAG AA passes).

Color values

HEX#975440
RGBrgb(151, 84, 64)
HSLhsl(14, 40%, 42%)
HSVhsv(14, 58%, 59%)
CMYKcmyk(0%, 44.4%, 57.6%, 40.8%)
CIE-LABlab(43.20, 25.76, 23.79)
CIE-LCHlch(43.20, 35.07, 42.72°)
OKLaboklab(52% 0.0752 0.0576)
OKLCHoklch(52% 0.095 37.4)
XYZxyz(16.8594, 13.2918, 6.5272)
Luminance0.1329 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#975440 #408397
analogous
#974058 #975440 #978040
triadic
#975440 #409754 #544097
tetradic
#975440 #589740 #408397 #804097
square
#975440 #589740 #408397 #804097
split-complementary
#975440 #409780 #405897
monochromatic
#41241C #6C3C2E #975440 #B9715B #CC9686

Accessibility & contrast

On white

5.74
#975440 on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.66
#975440 on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #975440
5.74:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##975440#FFFFFF#000000##FFFFFF
##9754401.005.743.665.74
#FFFFFF5.741.0021.001.00
#0000003.6621.001.0021.00
##FFFFFF5.741.0021.001.00

Color blindness preview

Protanopia (red-blind)
#655D3E
Deuteranopia (green-blind)
#756C3F
Tritanopia (blue-blind)
#A4494F
Achromatopsia (no color)
#666666

Design tokens & code

CSS
--color: #975440;
/* rgb */ color: rgb(151, 84, 64);
/* oklch */ color: oklch(52.0% 0.095 37.4);
Tailwind
colors: {
  custom: {
    50: '#b98575',
    500: '#975440',
    950: '#000000',
  },
}
SCSS
$custom: #975440;
$custom-light: #b98575;
$custom-dark: #000000;
JSON
{
  "hex": "#975440",
  "rgb": {
    "r": 151,
    "g": 84,
    "b": 64
  },
  "hsl": {
    "h": 13.793,
    "s": 40.465,
    "l": 42.157
  },
  "oklch": {
    "l": 0.52004,
    "c": 0.09469,
    "h": 37.4
  },
  "luminance": 0.1329
}

Semantic roles & 50–950 ramp

primary
#975440
secondary
#7DA9B6
accent
#B5D057
background
#FBF8F7
surface
#F7EFED
border
#D0CAC8
text
#120B08
muted
#817C7B

Preview Lab

Preview with #975440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#975440 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva