#9744BF#9744BF

#9744BF is a mid, vivid purple. Relative luminance 0.145; OKLCH L 54.9% C 0.192 H 312.9°. Best body text is #FFFFFF at 5.39:1 contrast (WCAG AA passes).

Color values

HEX	#9744BF
RGB	rgb(151, 68, 191)
HSL	hsl(280, 49%, 51%)
HSV	hsv(280, 64%, 75%)
CMYK	cmyk(20.9%, 64.4%, 0%, 25.1%)
CIE-LAB	lab(44.91, 54.51, -50.10)
CIE-LCH	lch(44.91, 74.04, 317.41°)
OKLab	oklab(54.87% 0.131 -0.141)
OKLCH	oklch(54.87% 0.192 312.9)
XYZ	xyz(24.2319, 14.4758, 50.7977)
Luminance	0.1447 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9744BF #6CBF44

analogous

#5944BF #9744BF #BF44A9

triadic

#9744BF #BF9744 #44BF97

tetradic

#9744BF #BF5944 #6CBF44 #44A9BF

square

#9744BF #BF5944 #6CBF44 #44A9BF

split-complementary

#9744BF #A9BF44 #44BF59

monochromatic

#502366 #743293 #9744BF #B072CF #CA9FDE

Accessibility & contrast

On white

5.39

#9744BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.89

#9744BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9744BF

5.39:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9744BF	#FFFFFF	#000000	##FFFFFF
##9744BF	1.00	5.39	3.89	5.39
#FFFFFF	5.39	1.00	21.00	1.00
#000000	3.89	21.00	1.00	21.00
##FFFFFF	5.39	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0466C3

Deuteranopia (green-blind)

#3C6CBC

Tritanopia (blue-blind)

#935C7B

Achromatopsia (no color)

#6A6A6A

Design tokens & code

CSS

--color: #9744bf;
/* rgb */ color: rgb(151, 68, 191);
/* oklch */ color: oklch(54.9% 0.192 312.9);

Tailwind

colors: {
  custom: {
    50: '#b97dd3',
    500: '#9744bf',
    950: '#000000',
  },
}

SCSS

$custom: #9744bf;
$custom-light: #b97dd3;
$custom-dark: #000000;

JSON

{
  "hex": "#9744bf",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 191
  },
  "hsl": {
    "h": 280.488,
    "s": 49.004,
    "l": 50.784
  },
  "oklch": {
    "l": 0.5487,
    "c": 0.19246,
    "h": 312.9
  },
  "luminance": 0.14475
}

Semantic roles & 50–950 ramp

primary

#9744BF

secondary

#A6CB94

accent

#D94F7C

background

#FBF7FD

surface

#F7EEFA

border

#D0C9D3

text

#120A14

muted

#817C83

Preview Lab

Preview with #9744BF

Body copy rendered with the generated semantic roles for this colour.

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