#9744AD#9744AD

#9744AD is a mid, vivid purple. Relative luminance 0.137; OKLCH L 53.8% C 0.174 H 318.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#9744AD
RGB	rgb(151, 68, 173)
HSL	hsl(287, 44%, 47%)
HSV	hsv(287, 61%, 68%)
CMYK	cmyk(12.7%, 60.7%, 0%, 32.2%)
CIE-LAB	lab(43.85, 50.76, -41.24)
CIE-LCH	lch(43.85, 65.40, 320.91°)
OKLab	oklab(53.76% 0.1311 -0.1151)
OKLCH	oklch(53.76% 0.174 318.7)
XYZ	xyz(22.3714, 13.7316, 40.9991)
Luminance	0.1373 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9744AD #5AAD44

analogous

#6344AD #9744AD #AD448E

triadic

#9744AD #AD9744 #44AD97

tetradic

#9744AD #AD6344 #5AAD44 #448EAD

square

#9744AD #AD6344 #5AAD44 #448EAD

split-complementary

#9744AD #8EAD44 #44AD63

monochromatic

#4A2155 #713381 #9744AD #B16AC4 #C896D6

Accessibility & contrast

On white

5.61

#9744AD on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.75

#9744AD on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9744AD

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9744AD	#FFFFFF	#000000	##FFFFFF
##9744AD	1.00	5.61	3.75	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.75	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2962B0

Deuteranopia (green-blind)

#4A6AAA

Tritanopia (blue-blind)

#975572

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9744ad;
/* rgb */ color: rgb(151, 68, 173);
/* oklch */ color: oklch(53.8% 0.174 318.7);

Tailwind

colors: {
  custom: {
    50: '#b87dc6',
    500: '#9744ad',
    950: '#000000',
  },
}

SCSS

$custom: #9744ad;
$custom-light: #b87dc6;
$custom-dark: #000000;

JSON

{
  "hex": "#9744ad",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 173
  },
  "hsl": {
    "h": 287.429,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53759,
    "c": 0.17443,
    "h": 318.7
  },
  "luminance": 0.13731
}

Semantic roles & 50–950 ramp

primary

#9744AD

secondary

#97C18B

accent

#D3546F

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9744AD

Body copy rendered with the generated semantic roles for this colour.

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