#9744AD#9744AD

#9744AD is a mid, vivid purple. Relative luminance 0.137; OKLCH L 53.8% C 0.174 H 318.7°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX#9744AD
RGBrgb(151, 68, 173)
HSLhsl(287, 44%, 47%)
HSVhsv(287, 61%, 68%)
CMYKcmyk(12.7%, 60.7%, 0%, 32.2%)
CIE-LABlab(43.85, 50.76, -41.24)
CIE-LCHlch(43.85, 65.40, 320.91°)
OKLaboklab(53.76% 0.1311 -0.1151)
OKLCHoklch(53.76% 0.174 318.7)
XYZxyz(22.3714, 13.7316, 40.9991)
Luminance0.1373 (WCAG relative)
Temperaturecool
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#9744AD #5AAD44
analogous
#6344AD #9744AD #AD448E
triadic
#9744AD #AD9744 #44AD97
tetradic
#9744AD #AD6344 #5AAD44 #448EAD
square
#9744AD #AD6344 #5AAD44 #448EAD
split-complementary
#9744AD #8EAD44 #44AD63
monochromatic
#4A2155 #713381 #9744AD #B16AC4 #C896D6

Accessibility & contrast

On white

5.61
#9744AD on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.75
#9744AD on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9744AD
5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##9744AD#FFFFFF#000000##FFFFFF
##9744AD1.005.613.755.61
#FFFFFF5.611.0021.001.00
#0000003.7521.001.0021.00
##FFFFFF5.611.0021.001.00

Color blindness preview

Protanopia (red-blind)
#2962B0
Deuteranopia (green-blind)
#4A6AAA
Tritanopia (blue-blind)
#975572
Achromatopsia (no color)
#686868

Design tokens & code

CSS
--color: #9744ad;
/* rgb */ color: rgb(151, 68, 173);
/* oklch */ color: oklch(53.8% 0.174 318.7);
Tailwind
colors: {
  custom: {
    50: '#b87dc6',
    500: '#9744ad',
    950: '#000000',
  },
}
SCSS
$custom: #9744ad;
$custom-light: #b87dc6;
$custom-dark: #000000;
JSON
{
  "hex": "#9744ad",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 173
  },
  "hsl": {
    "h": 287.429,
    "s": 43.568,
    "l": 47.255
  },
  "oklch": {
    "l": 0.53759,
    "c": 0.17443,
    "h": 318.7
  },
  "luminance": 0.13731
}

Semantic roles & 50–950 ramp

primary
#9744AD
secondary
#97C18B
accent
#D3546F
background
#FBF7FC
surface
#F6EEF8
border
#D0C9D1
text
#120A13
muted
#817C82

Preview Lab

Preview with #9744AD

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#9744AD Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva