#974440#974440

#974440 is a mid, moderate red. Relative luminance 0.111; OKLCH L 49.4% C 0.113 H 24.8°. Best body text is #FFFFFF at 6.53:1 contrast (WCAG AA passes).

Color values

HEX	#974440
RGB	rgb(151, 68, 64)
HSL	hsl(3, 40%, 42%)
HSV	hsv(3, 58%, 59%)
CMYK	cmyk(0%, 55%, 57.6%, 40.8%)
CIE-LAB	lab(39.72, 34.48, 19.30)
CIE-LCH	lch(39.72, 39.51, 29.24°)
OKLab	oklab(49.36% 0.1022 0.0472)
OKLCH	oklch(49.36% 0.113 24.8)
XYZ	xyz(15.7563, 11.0856, 6.1595)
Luminance	0.1108 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#974440 #409397

analogous

#974067 #974440 #977040

triadic

#974440 #409744 #444097

tetradic

#974440 #679740 #409397 #704097

square

#974440 #679740 #409397 #704097

split-complementary

#974440 #409770 #406797

monochromatic

#411D1C #6C312E #974440 #B95F5B #CC8986

Accessibility & contrast

On white

6.53

#974440 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.22

#974440 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #974440

6.53:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##974440	#FFFFFF	#000000	##FFFFFF
##974440	1.00	6.53	3.22	6.53
#FFFFFF	6.53	1.00	21.00	1.00
#000000	3.22	21.00	1.00	21.00
##FFFFFF	6.53	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58533F

Deuteranopia (green-blind)

#6D643E

Tritanopia (blue-blind)

#A53644

Achromatopsia (no color)

#5E5E5E

Design tokens & code

CSS

--color: #974440;
/* rgb */ color: rgb(151, 68, 64);
/* oklch */ color: oklch(49.4% 0.113 24.8);

Tailwind

colors: {
  custom: {
    50: '#ba7a74',
    500: '#974440',
    950: '#000000',
  },
}

SCSS

$custom: #974440;
$custom-light: #ba7a74;
$custom-dark: #000000;

JSON

{
  "hex": "#974440",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 64
  },
  "hsl": {
    "h": 2.759,
    "s": 40.465,
    "l": 42.157
  },
  "oklch": {
    "l": 0.49357,
    "c": 0.11254,
    "h": 24.8
  },
  "luminance": 0.11084
}

Semantic roles & 50–950 ramp

primary

#974440

secondary

#7DB4B6

accent

#CBD057

background

#FCF7F7

surface

#F8EEED

border

#D1C9C8

text

#120908

muted

#817B7B

Preview Lab

Preview with #974440

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →