#97443D#97443D

#97443D is a mid, moderate red. Relative luminance 0.111; OKLCH L 49.3% C 0.113 H 26.9°. Best body text is #FFFFFF at 6.54:1 contrast (WCAG AA passes).

Color values

HEX	#97443D
RGB	rgb(151, 68, 61)
HSL	hsl(5, 42%, 42%)
HSV	hsv(5, 60%, 59%)
CMYK	cmyk(0%, 55%, 59.6%, 40.8%)
CIE-LAB	lab(39.67, 34.23, 21.07)
CIE-LCH	lch(39.67, 40.20, 31.61°)
OKLab	oklab(49.3% 0.1009 0.0511)
OKLCH	oklch(49.3% 0.113 26.9)
XYZ	xyz(15.6732, 11.0523, 5.7219)
Luminance	0.1105 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97443D #3D9097

analogous

#973D63 #97443D #97713D

triadic

#97443D #3D9744 #443D97

tetradic

#97443D #63973D #3D9097 #713D97

square

#97443D #63973D #3D9097 #713D97

split-complementary

#97443D #3D9771 #3D6397

monochromatic

#401D1A #6B302B #97443D #BB5E56 #CC8882

Accessibility & contrast

On white

6.54

#97443D on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#97443D on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97443D

6.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97443D	#FFFFFF	#000000	##FFFFFF
##97443D	1.00	6.54	3.21	6.54
#FFFFFF	6.54	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58533C

Deuteranopia (green-blind)

#6D643B

Tritanopia (blue-blind)

#A53643

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #97443d;
/* rgb */ color: rgb(151, 68, 61);
/* oklch */ color: oklch(49.3% 0.113 26.9);

Tailwind

colors: {
  custom: {
    50: '#ba7a72',
    500: '#97443d',
    950: '#000000',
  },
}

SCSS

$custom: #97443d;
$custom-light: #ba7a72;
$custom-dark: #000000;

JSON

{
  "hex": "#97443d",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 61
  },
  "hsl": {
    "h": 4.667,
    "s": 42.453,
    "l": 41.569
  },
  "oklch": {
    "l": 0.49296,
    "c": 0.1131,
    "h": 26.9
  },
  "luminance": 0.1105
}

Semantic roles & 50–950 ramp

primary

#97443D

secondary

#79B2B7

accent

#C9D256

background

#FCF7F6

surface

#F8EEEC

border

#D1C9C7

text

#120908

muted

#817B7B

Preview Lab

Preview with #97443D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →