#97443C#97443C

#97443C is a mid, moderate red. Relative luminance 0.110; OKLCH L 49.3% C 0.113 H 27.5°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX	#97443C
RGB	rgb(151, 68, 60)
HSL	hsl(5, 43%, 41%)
HSV	hsv(5, 60%, 59%)
CMYK	cmyk(0%, 55%, 60.3%, 40.8%)
CIE-LAB	lab(39.65, 34.16, 21.65)
CIE-LCH	lch(39.65, 40.44, 32.37°)
OKLab	oklab(49.28% 0.1005 0.0524)
OKLCH	oklch(49.28% 0.113 27.5)
XYZ	xyz(15.6466, 11.0417, 5.5814)
Luminance	0.1104 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#97443C #3C8F97

analogous

#973C62 #97443C #97723C

triadic

#97443C #3C9744 #443C97

tetradic

#97443C #62973C #3C8F97 #723C97

square

#97443C #62973C #3C8F97 #723C97

split-complementary

#97443C #3C9772 #3C6297

monochromatic

#3F1D19 #6B302B #97443C #BB5E55 #CD8781

Accessibility & contrast

On white

6.55

#97443C on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.21

#97443C on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97443C

6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##97443C	#FFFFFF	#000000	##FFFFFF
##97443C	1.00	6.55	3.21	6.55
#FFFFFF	6.55	1.00	21.00	1.00
#000000	3.21	21.00	1.00	21.00
##FFFFFF	6.55	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#58523B

Deuteranopia (green-blind)

#6D643A

Tritanopia (blue-blind)

#A53542

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #97443c;
/* rgb */ color: rgb(151, 68, 60);
/* oklch */ color: oklch(49.3% 0.113 27.5);

Tailwind

colors: {
  custom: {
    50: '#ba7a71',
    500: '#97443c',
    950: '#000000',
  },
}

SCSS

$custom: #97443c;
$custom-light: #ba7a71;
$custom-dark: #000000;

JSON

{
  "hex": "#97443c",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 60
  },
  "hsl": {
    "h": 5.275,
    "s": 43.128,
    "l": 41.373
  },
  "oklch": {
    "l": 0.49277,
    "c": 0.11331,
    "h": 27.5
  },
  "luminance": 0.1104
}

Semantic roles & 50–950 ramp

primary

#97443C

secondary

#78B1B7

accent

#C8D355

background

#FCF7F6

surface

#F8EEEC

border

#D1C9C7

text

#120907

muted

#817B7A

Preview Lab

Preview with #97443C

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →