#97443B#97443B

#97443B is a mid, moderate red. Relative luminance 0.110; OKLCH L 49.3% C 0.114 H 28.2°. Best body text is #FFFFFF at 6.55:1 contrast (WCAG AA passes).

Color values

HEX#97443B
RGBrgb(151, 68, 59)
HSLhsl(6, 44%, 41%)
HSVhsv(6, 61%, 59%)
CMYKcmyk(0%, 55%, 60.9%, 40.8%)
CIE-LABlab(39.63, 34.08, 22.24)
CIE-LCHlch(39.63, 40.69, 33.13°)
OKLaboklab(49.26% 0.1001 0.0536)
OKLCHoklch(49.26% 0.114 28.2)
XYZxyz(15.6204, 11.0312, 5.4435)
Luminance0.1103 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#97443B #3B8E97
analogous
#973B60 #97443B #97723B
triadic
#97443B #3B9744 #443B97
tetradic
#97443B #60973B #3B8E97 #723B97
square
#97443B #60973B #3B8E97 #723B97
split-complementary
#97443B #3B9772 #3B6097
monochromatic
#3F1C19 #6B302A #97443B #BC5E53 #CD877F

Accessibility & contrast

On white

6.55
#97443B on #FFFFFF
AA ✓AA large ✓AAA ✗

On black

3.21
#97443B on #000000
AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #97443B
6.55:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##97443B#FFFFFF#000000##FFFFFF
##97443B1.006.553.216.55
#FFFFFF6.551.0021.001.00
#0000003.2121.001.0021.00
##FFFFFF6.551.0021.001.00

Color blindness preview

Protanopia (red-blind)
#59523A
Deuteranopia (green-blind)
#6D6439
Tritanopia (blue-blind)
#A53542
Achromatopsia (no color)
#5D5D5D

Design tokens & code

CSS
--color: #97443b;
/* rgb */ color: rgb(151, 68, 59);
/* oklch */ color: oklch(49.3% 0.114 28.2);
Tailwind
colors: {
  custom: {
    50: '#bb7a71',
    500: '#97443b',
    950: '#000000',
  },
}
SCSS
$custom: #97443b;
$custom-light: #bb7a71;
$custom-dark: #000000;
JSON
{
  "hex": "#97443b",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 59
  },
  "hsl": {
    "h": 5.87,
    "s": 43.81,
    "l": 41.176
  },
  "oklch": {
    "l": 0.49258,
    "c": 0.11353,
    "h": 28.2
  },
  "luminance": 0.11029
}

Semantic roles & 50–950 ramp

primary
#97443B
secondary
#77B1B7
accent
#C7D454
background
#FCF7F6
surface
#F8EEEC
border
#D1C9C7
text
#130907
muted
#827B7A

Preview Lab

Preview with #97443B

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#97443B Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva