#974434#974434

#974434 is a mid, moderate red. Relative luminance 0.110; OKLCH L 49.1% C 0.115 H 32.5°. Best body text is #FFFFFF at 6.58:1 contrast (WCAG AA passes).

Color values

HEX	#974434
RGB	rgb(151, 68, 52)
HSL	hsl(10, 49%, 40%)
HSV	hsv(10, 66%, 59%)
CMYK	cmyk(0%, 55%, 65.6%, 40.8%)
CIE-LAB	lab(39.52, 33.58, 26.32)
CIE-LCH	lch(39.52, 42.66, 38.09°)
OKLab	oklab(49.13% 0.0973 0.062)
OKLCH	oklch(49.13% 0.115 32.5)
XYZ	xyz(15.4508, 10.9634, 4.5506)
Luminance	0.1096 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#974434 #348797

analogous

#973456 #974434 #977634

triadic

#974434 #349744 #443497

tetradic

#974434 #569734 #348797 #763497

square

#974434 #569734 #348797 #763497

split-complementary

#974434 #349776 #345697

monochromatic

#3C1B15 #692F24 #974434 #C05C48 #D08476

Accessibility & contrast

On white

6.58

#974434 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#974434 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #974434

6.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##974434	#FFFFFF	#000000	##FFFFFF
##974434	1.00	6.58	3.19	6.58
#FFFFFF	6.58	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#595232

Deuteranopia (green-blind)

#6E6432

Tritanopia (blue-blind)

#A53440

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #974434;
/* rgb */ color: rgb(151, 68, 52);
/* oklch */ color: oklch(49.1% 0.115 32.5);

Tailwind

colors: {
  custom: {
    50: '#bb7a6c',
    500: '#974434',
    950: '#000000',
  },
}

SCSS

$custom: #974434;
$custom-light: #bb7a6c;
$custom-dark: #000000;

JSON

{
  "hex": "#974434",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 52
  },
  "hsl": {
    "h": 9.697,
    "s": 48.768,
    "l": 39.804
  },
  "oklch": {
    "l": 0.49134,
    "c": 0.11533,
    "h": 32.5
  },
  "luminance": 0.10961
}

Semantic roles & 50–950 ramp

primary

#974434

secondary

#6FACB8

accent

#C2D84F

background

#FCF7F6

surface

#F8EEEB

border

#D1C9C6

text

#130907

muted

#827B7A

Preview Lab

Preview with #974434

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →