#974431#974431

#974431 is a mid, moderate red. Relative luminance 0.109; OKLCH L 49.1% C 0.116 H 34.2°. Best body text is #FFFFFF at 6.59:1 contrast (WCAG AA passes).

Color values

HEX	#974431
RGB	rgb(151, 68, 49)
HSL	hsl(11, 51%, 39%)
HSV	hsv(11, 68%, 59%)
CMYK	cmyk(0%, 55%, 67.5%, 40.8%)
CIE-LAB	lab(39.47, 33.38, 28.04)
CIE-LCH	lch(39.47, 43.59, 40.03°)
OKLab	oklab(49.09% 0.0961 0.0654)
OKLCH	oklch(49.09% 0.116 34.2)
XYZ	xyz(15.3854, 10.9372, 4.2060)
Luminance	0.1094 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#974431 #318497

analogous

#973151 #974431 #977731

triadic

#974431 #319744 #443197

tetradic

#974431 #519731 #318497 #773197

square

#974431 #519731 #318497 #773197

split-complementary

#974431 #319777 #315197

monochromatic

#3B1A13 #692F22 #974431 #C25B43 #D18371

Accessibility & contrast

On white

6.59

#974431 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.19

#974431 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #974431

6.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##974431	#FFFFFF	#000000	##FFFFFF
##974431	1.00	6.59	3.19	6.59
#FFFFFF	6.59	1.00	21.00	1.00
#000000	3.19	21.00	1.00	21.00
##FFFFFF	6.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#5A522F

Deuteranopia (green-blind)

#6E642F

Tritanopia (blue-blind)

#A53440

Achromatopsia (no color)

#5D5D5D

Design tokens & code

CSS

--color: #974431;
/* rgb */ color: rgb(151, 68, 49);
/* oklch */ color: oklch(49.1% 0.116 34.2);

Tailwind

colors: {
  custom: {
    50: '#bb7a69',
    500: '#974431',
    950: '#000000',
  },
}

SCSS

$custom: #974431;
$custom-light: #bb7a69;
$custom-dark: #000000;

JSON

{
  "hex": "#974431",
  "rgb": {
    "r": 151,
    "g": 68,
    "b": 49
  },
  "hsl": {
    "h": 11.176,
    "s": 51,
    "l": 39.216
  },
  "oklch": {
    "l": 0.49087,
    "c": 0.11622,
    "h": 34.2
  },
  "luminance": 0.10935
}

Semantic roles & 50–950 ramp

primary

#974431

secondary

#6BAAB9

accent

#C0DA4D

background

#FCF7F6

surface

#F8EEEB

border

#D1C9C6

text

#130906

muted

#827B7A

Preview Lab

Preview with #974431

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →