#9740BF#9740BF

#9740BF is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.4% C 0.198 H 313.3°. Best body text is #FFFFFF at 5.52:1 contrast (WCAG AA passes).

Color values

HEX	#9740BF
RGB	rgb(151, 64, 191)
HSL	hsl(281, 50%, 50%)
HSV	hsv(281, 66%, 75%)
CMYK	cmyk(20.9%, 66.5%, 0%, 25.1%)
CIE-LAB	lab(44.24, 56.34, -51.17)
CIE-LCH	lch(44.24, 76.11, 317.76°)
OKLab	oklab(54.39% 0.1356 -0.1441)
OKLCH	oklch(54.39% 0.198 313.3)
XYZ	xyz(23.9982, 14.0084, 50.7198)
Luminance	0.1401 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BF #68BF40

analogous

#5740BF #9740BF #BF40A8

triadic

#9740BF #BF9740 #40BF97

tetradic

#9740BF #BF5740 #68BF40 #40A8BF

square

#9740BF #BF5740 #68BF40 #40A8BF

split-complementary

#9740BF #A8BF40 #40BF57

monochromatic

#4F2163 #733191 #9740BF #B06ECE #C99CDE

Accessibility & contrast

On white

5.52

#9740BF on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.80

#9740BF on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BF

5.52:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BF	#FFFFFF	#000000	##FFFFFF
##9740BF	1.00	5.52	3.80	5.52
#FFFFFF	5.52	1.00	21.00	1.00
#000000	3.80	21.00	1.00	21.00
##FFFFFF	5.52	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C3

Deuteranopia (green-blind)

#386BBC

Tritanopia (blue-blind)

#93597A

Achromatopsia (no color)

#696969

Design tokens & code

CSS

--color: #9740bf;
/* rgb */ color: rgb(151, 64, 191);
/* oklch */ color: oklch(54.4% 0.198 313.3);

Tailwind

colors: {
  custom: {
    50: '#b97bd3',
    500: '#9740bf',
    950: '#000000',
  },
}

SCSS

$custom: #9740bf;
$custom-light: #b97bd3;
$custom-dark: #000000;

JSON

{
  "hex": "#9740bf",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 191
  },
  "hsl": {
    "h": 281.102,
    "s": 49.804,
    "l": 50
  },
  "oklch": {
    "l": 0.54393,
    "c": 0.19786,
    "h": 313.3
  },
  "luminance": 0.14008
}

Semantic roles & 50–950 ramp

primary

#9740BF

secondary

#A3CA91

accent

#D94E7A

background

#FBF7FD

surface

#F7EEFA

border

#D0C9D3

text

#120A14

muted

#817C83

Preview Lab

Preview with #9740BF

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →