#9740BE#9740BE

#9740BE is a mid, vivid purple. Relative luminance 0.140; OKLCH L 54.3% C 0.197 H 313.6°. Best body text is #FFFFFF at 5.54:1 contrast (WCAG AA passes).

Color values

HEX	#9740BE
RGB	rgb(151, 64, 190)
HSL	hsl(281, 50%, 50%)
HSV	hsv(281, 66%, 75%)
CMYK	cmyk(20.5%, 66.3%, 0%, 25.5%)
CIE-LAB	lab(44.18, 56.13, -50.68)
CIE-LCH	lch(44.18, 75.63, 317.92°)
OKLab	oklab(54.33% 0.1357 -0.1427)
OKLCH	oklch(54.33% 0.197 313.6)
XYZ	xyz(23.8886, 13.9645, 50.1423)
Luminance	0.1396 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BE #67BE40

analogous

#5840BE #9740BE #BE40A6

triadic

#9740BE #BE9740 #40BE97

tetradic

#9740BE #BE5840 #67BE40 #40A6BE

square

#9740BE #BE5840 #67BE40 #40A6BE

split-complementary

#9740BE #A6BE40 #40BE58

monochromatic

#4E2162 #733190 #9740BE #B06DCE #C99BDD

Accessibility & contrast

On white

5.54

#9740BE on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.79

#9740BE on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BE

5.54:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BE	#FFFFFF	#000000	##FFFFFF
##9740BE	1.00	5.54	3.79	5.54
#FFFFFF	5.54	1.00	21.00	1.00
#000000	3.79	21.00	1.00	21.00
##FFFFFF	5.54	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0064C2

Deuteranopia (green-blind)

#396ABB

Tritanopia (blue-blind)

#93597A

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740be;
/* rgb */ color: rgb(151, 64, 190);
/* oklch */ color: oklch(54.3% 0.197 313.6);

Tailwind

colors: {
  custom: {
    50: '#b97bd2',
    500: '#9740be',
    950: '#000000',
  },
}

SCSS

$custom: #9740be;
$custom-light: #b97bd2;
$custom-dark: #000000;

JSON

{
  "hex": "#9740be",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 190
  },
  "hsl": {
    "h": 281.429,
    "s": 49.606,
    "l": 49.804
  },
  "oklch": {
    "l": 0.54327,
    "c": 0.19688,
    "h": 313.6
  },
  "luminance": 0.13964
}

Semantic roles & 50–950 ramp

primary

#9740BE

secondary

#A2C990

accent

#D94F7A

background

#FBF7FD

surface

#F7EEFA

border

#D0C9D3

text

#120A14

muted

#817C83

Preview Lab

Preview with #9740BE

Body copy rendered with the generated semantic roles for this colour.

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