#9740BC#9740BC

#9740BC is a mid, vivid purple. Relative luminance 0.139; OKLCH L 54.2% C 0.195 H 314.1°. Best body text is #FFFFFF at 5.56:1 contrast (WCAG AA passes).

Color values

HEX	#9740BC
RGB	rgb(151, 64, 188)
HSL	hsl(282, 49%, 49%)
HSV	hsv(282, 66%, 74%)
CMYK	cmyk(19.7%, 66%, 0%, 26.3%)
CIE-LAB	lab(44.06, 55.71, -49.72)
CIE-LCH	lch(44.06, 74.67, 318.26°)
OKLab	oklab(54.2% 0.1358 -0.1398)
OKLCH	oklch(54.2% 0.195 314.1)
XYZ	xyz(23.6715, 13.8777, 48.9989)
Luminance	0.1388 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BC #65BC40

analogous

#5940BC #9740BC #BC40A3

triadic

#9740BC #BC9740 #40BC97

tetradic

#9740BC #BC5940 #65BC40 #40A3BC

square

#9740BC #BC5940 #65BC40 #40A3BC

split-complementary

#9740BC #A3BC40 #40BC59

monochromatic

#4E2161 #72308E #9740BC #B06CCD #C99ADD

Accessibility & contrast

On white

5.56

#9740BC on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.78

#9740BC on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BC

5.56:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BC	#FFFFFF	#000000	##FFFFFF
##9740BC	1.00	5.56	3.78	5.56
#FFFFFF	5.56	1.00	21.00	1.00
#000000	3.78	21.00	1.00	21.00
##FFFFFF	5.56	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063C0

Deuteranopia (green-blind)

#3B6AB9

Tritanopia (blue-blind)

#945879

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740bc;
/* rgb */ color: rgb(151, 64, 188);
/* oklch */ color: oklch(54.2% 0.195 314.1);

Tailwind

colors: {
  custom: {
    50: '#b97bd1',
    500: '#9740bc',
    950: '#000000',
  },
}

SCSS

$custom: #9740bc;
$custom-light: #b97bd1;
$custom-dark: #000000;

JSON

{
  "hex": "#9740bc",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 188
  },
  "hsl": {
    "h": 282.097,
    "s": 49.206,
    "l": 49.412
  },
  "oklch": {
    "l": 0.54197,
    "c": 0.19491,
    "h": 314.1
  },
  "luminance": 0.13877
}

Semantic roles & 50–950 ramp

primary

#9740BC

secondary

#A0C98F

accent

#D94F78

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9740BC

Body copy rendered with the generated semantic roles for this colour.

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