#9740BB#9740BB

#9740BB is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.1% C 0.194 H 314.5°. Best body text is #FFFFFF at 5.58:1 contrast (WCAG AA passes).

Color values

HEX	#9740BB
RGB	rgb(151, 64, 187)
HSL	hsl(282, 49%, 49%)
HSV	hsv(282, 66%, 73%)
CMYK	cmyk(19.3%, 65.8%, 0%, 26.7%)
CIE-LAB	lab(43.99, 55.51, -49.23)
CIE-LCH	lch(43.99, 74.19, 318.43°)
OKLab	oklab(54.13% 0.1358 -0.1384)
OKLCH	oklch(54.13% 0.194 314.5)
XYZ	xyz(23.5641, 13.8347, 48.4332)
Luminance	0.1383 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BB #64BB40

analogous

#5A40BB #9740BB #BB40A2

triadic

#9740BB #BB9740 #40BB97

tetradic

#9740BB #BB5A40 #64BB40 #40A2BB

square

#9740BB #BB5A40 #64BB40 #40A2BB

split-complementary

#9740BB #A2BB40 #40BB5A

monochromatic

#4D2160 #72308D #9740BB #B06CCD #C999DC

Accessibility & contrast

On white

5.58

#9740BB on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.77

#9740BB on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BB

5.58:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BB	#FFFFFF	#000000	##FFFFFF
##9740BB	1.00	5.58	3.77	5.58
#FFFFFF	5.58	1.00	21.00	1.00
#000000	3.77	21.00	1.00	21.00
##FFFFFF	5.58	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0063BF

Deuteranopia (green-blind)

#3C6AB8

Tritanopia (blue-blind)

#945878

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740bb;
/* rgb */ color: rgb(151, 64, 187);
/* oklch */ color: oklch(54.1% 0.194 314.5);

Tailwind

colors: {
  custom: {
    50: '#b97bd0',
    500: '#9740bb',
    950: '#000000',
  },
}

SCSS

$custom: #9740bb;
$custom-light: #b97bd0;
$custom-dark: #000000;

JSON

{
  "hex": "#9740bb",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 187
  },
  "hsl": {
    "h": 282.439,
    "s": 49.004,
    "l": 49.216
  },
  "oklch": {
    "l": 0.54133,
    "c": 0.19393,
    "h": 314.5
  },
  "luminance": 0.13834
}

Semantic roles & 50–950 ramp

primary

#9740BB

secondary

#A0C88F

accent

#D94F77

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9740BB

Body copy rendered with the generated semantic roles for this colour.

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