#9740BA#9740BA

#9740BA is a mid, vivid purple. Relative luminance 0.138; OKLCH L 54.1% C 0.193 H 314.8°. Best body text is #FFFFFF at 5.59:1 contrast (WCAG AA passes).

Color values

HEX	#9740BA
RGB	rgb(151, 64, 186)
HSL	hsl(283, 49%, 49%)
HSV	hsv(283, 66%, 73%)
CMYK	cmyk(18.8%, 65.6%, 0%, 27.1%)
CIE-LAB	lab(43.93, 55.30, -48.75)
CIE-LCH	lch(43.93, 73.71, 318.60°)
OKLab	oklab(54.07% 0.1359 -0.137)
OKLCH	oklch(54.07% 0.193 314.8)
XYZ	xyz(23.4574, 13.7921, 47.8713)
Luminance	0.1379 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740BA #63BA40

analogous

#5A40BA #9740BA #BA40A0

triadic

#9740BA #BA9740 #40BA97

tetradic

#9740BA #BA5A40 #63BA40 #40A0BA

square

#9740BA #BA5A40 #63BA40 #40A0BA

split-complementary

#9740BA #A0BA40 #40BA5A

monochromatic

#4D215F #72308C #9740BA #B06BCC #C999DC

Accessibility & contrast

On white

5.59

#9740BA on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.76

#9740BA on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740BA

5.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740BA	#FFFFFF	#000000	##FFFFFF
##9740BA	1.00	5.59	3.76	5.59
#FFFFFF	5.59	1.00	21.00	1.00
#000000	3.76	21.00	1.00	21.00
##FFFFFF	5.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0263BE

Deuteranopia (green-blind)

#3C6AB7

Tritanopia (blue-blind)

#945777

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740ba;
/* rgb */ color: rgb(151, 64, 186);
/* oklch */ color: oklch(54.1% 0.193 314.8);

Tailwind

colors: {
  custom: {
    50: '#b97bcf',
    500: '#9740ba',
    950: '#000000',
  },
}

SCSS

$custom: #9740ba;
$custom-light: #b97bcf;
$custom-dark: #000000;

JSON

{
  "hex": "#9740ba",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 186
  },
  "hsl": {
    "h": 282.787,
    "s": 48.8,
    "l": 49.02
  },
  "oklch": {
    "l": 0.54069,
    "c": 0.19295,
    "h": 314.8
  },
  "luminance": 0.13791
}

Semantic roles & 50–950 ramp

primary

#9740BA

secondary

#9FC88E

accent

#D84F77

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9740BA

Body copy rendered with the generated semantic roles for this colour.

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