#9740B8#9740B8

#9740B8 is a mid, vivid purple. Relative luminance 0.137; OKLCH L 53.9% C 0.191 H 315.4°. Best body text is #FFFFFF at 5.61:1 contrast (WCAG AA passes).

Color values

HEX	#9740B8
RGB	rgb(151, 64, 184)
HSL	hsl(284, 48%, 49%)
HSV	hsv(284, 65%, 72%)
CMYK	cmyk(17.9%, 65.2%, 0%, 27.8%)
CIE-LAB	lab(43.81, 54.88, -47.77)
CIE-LCH	lch(43.81, 72.76, 318.96°)
OKLab	oklab(53.94% 0.1359 -0.1341)
OKLCH	oklch(53.94% 0.191 315.4)
XYZ	xyz(23.2463, 13.7076, 46.7594)
Luminance	0.1371 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B8 #61B840

analogous

#5B40B8 #9740B8 #B8409D

triadic

#9740B8 #B89740 #40B897

tetradic

#9740B8 #B85B40 #61B840 #409DB8

square

#9740B8 #B85B40 #61B840 #409DB8

split-complementary

#9740B8 #9DB840 #40B85B

monochromatic

#4C205D #72308B #9740B8 #B06ACB #C897DB

Accessibility & contrast

On white

5.61

#9740B8 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.74

#9740B8 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B8

5.61:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B8	#FFFFFF	#000000	##FFFFFF
##9740B8	1.00	5.61	3.74	5.61
#FFFFFF	5.61	1.00	21.00	1.00
#000000	3.74	21.00	1.00	21.00
##FFFFFF	5.61	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0A62BC

Deuteranopia (green-blind)

#3E6AB5

Tritanopia (blue-blind)

#955776

Achromatopsia (no color)

#686868

Design tokens & code

CSS

--color: #9740b8;
/* rgb */ color: rgb(151, 64, 184);
/* oklch */ color: oklch(53.9% 0.191 315.4);

Tailwind

colors: {
  custom: {
    50: '#b97bce',
    500: '#9740b8',
    950: '#000000',
  },
}

SCSS

$custom: #9740b8;
$custom-light: #b97bce;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b8",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 184
  },
  "hsl": {
    "h": 283.5,
    "s": 48.387,
    "l": 48.627
  },
  "oklch": {
    "l": 0.53941,
    "c": 0.19098,
    "h": 315.4
  },
  "luminance": 0.13707
}

Semantic roles & 50–950 ramp

primary

#9740B8

secondary

#9DC78D

accent

#D85075

background

#FBF7FC

surface

#F7EEF9

border

#D0C9D2

text

#120A14

muted

#817C82

Preview Lab

Preview with #9740B8

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →