#9740B7#9740B7

#9740B7 is a mid, vivid purple. Relative luminance 0.137; OKLCH L 53.9% C 0.190 H 315.7°. Best body text is #FFFFFF at 5.63:1 contrast (WCAG AA passes).

Color values

HEX	#9740B7
RGB	rgb(151, 64, 183)
HSL	hsl(284, 48%, 48%)
HSV	hsv(284, 65%, 72%)
CMYK	cmyk(17.5%, 65%, 0%, 28.2%)
CIE-LAB	lab(43.75, 54.67, -47.28)
CIE-LCH	lch(43.75, 72.28, 319.15°)
OKLab	oklab(53.88% 0.136 -0.1327)
OKLCH	oklch(53.88% 0.19 315.7)
XYZ	xyz(23.1418, 13.6658, 46.2093)
Luminance	0.1366 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B7 #60B740

analogous

#5C40B7 #9740B7 #B7409B

triadic

#9740B7 #B79740 #40B797

tetradic

#9740B7 #B75C40 #60B740 #409BB7

square

#9740B7 #B75C40 #60B740 #409BB7

split-complementary

#9740B7 #9BB740 #40B75C

monochromatic

#4C205C #72308A #9740B7 #B169CB #C897DB

Accessibility & contrast

On white

5.63

#9740B7 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.73

#9740B7 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B7

5.63:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B7	#FFFFFF	#000000	##FFFFFF
##9740B7	1.00	5.63	3.73	5.63
#FFFFFF	5.63	1.00	21.00	1.00
#000000	3.73	21.00	1.00	21.00
##FFFFFF	5.63	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#0D62BB

Deuteranopia (green-blind)

#3F6AB4

Tritanopia (blue-blind)

#955676

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9740b7;
/* rgb */ color: rgb(151, 64, 183);
/* oklch */ color: oklch(53.9% 0.190 315.7);

Tailwind

colors: {
  custom: {
    50: '#b97bcd',
    500: '#9740b7',
    950: '#000000',
  },
}

SCSS

$custom: #9740b7;
$custom-light: #b97bcd;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b7",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 183
  },
  "hsl": {
    "h": 283.866,
    "s": 48.178,
    "l": 48.431
  },
  "oklch": {
    "l": 0.53878,
    "c": 0.19001,
    "h": 315.7
  },
  "luminance": 0.13665
}

Semantic roles & 50–950 ramp

primary

#9740B7

secondary

#9CC68D

accent

#D85075

background

#FBF7FC

surface

#F6EEF9

border

#D0C9D2

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740B7

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →