#9740B5#9740B5

#9740B5 is a mid, vivid purple. Relative luminance 0.136; OKLCH L 53.8% C 0.188 H 316.3°. Best body text is #FFFFFF at 5.65:1 contrast (WCAG AA passes).

Color values

HEX	#9740B5
RGB	rgb(151, 64, 181)
HSL	hsl(285, 48%, 48%)
HSV	hsv(285, 65%, 71%)
CMYK	cmyk(16.6%, 64.6%, 0%, 29%)
CIE-LAB	lab(43.63, 54.26, -46.30)
CIE-LCH	lch(43.63, 71.33, 319.53°)
OKLab	oklab(53.75% 0.136 -0.1298)
OKLCH	oklch(53.75% 0.188 316.3)
XYZ	xyz(22.9351, 13.5832, 45.1208)
Luminance	0.1358 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B5 #5EB540

analogous

#5C40B5 #9740B5 #B54099

triadic

#9740B5 #B59740 #40B597

tetradic

#9740B5 #B55C40 #5EB540 #4099B5

square

#9740B5 #B55C40 #5EB540 #4099B5

split-complementary

#9740B5 #99B540 #40B55C

monochromatic

#4C205B #713088 #9740B5 #B168CA #C896DA

Accessibility & contrast

On white

5.65

#9740B5 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.72

#9740B5 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B5

5.65:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B5	#FFFFFF	#000000	##FFFFFF
##9740B5	1.00	5.65	3.72	5.65
#FFFFFF	5.65	1.00	21.00	1.00
#000000	3.72	21.00	1.00	21.00
##FFFFFF	5.65	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1362B9

Deuteranopia (green-blind)

#416AB2

Tritanopia (blue-blind)

#955575

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9740b5;
/* rgb */ color: rgb(151, 64, 181);
/* oklch */ color: oklch(53.8% 0.188 316.3);

Tailwind

colors: {
  custom: {
    50: '#b97bcc',
    500: '#9740b5',
    950: '#000000',
  },
}

SCSS

$custom: #9740b5;
$custom-light: #b97bcc;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b5",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 181
  },
  "hsl": {
    "h": 284.615,
    "s": 47.755,
    "l": 48.039
  },
  "oklch": {
    "l": 0.53752,
    "c": 0.18805,
    "h": 316.3
  },
  "luminance": 0.13582
}

Semantic roles & 50–950 ramp

primary

#9740B5

secondary

#9AC58B

accent

#D75073

background

#FBF7FC

surface

#F6EEF9

border

#D0C9D2

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740B5

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →