#9740B3#9740B3

#9740B3 is a mid, vivid purple. Relative luminance 0.135; OKLCH L 53.6% C 0.186 H 317.0°. Best body text is #FFFFFF at 5.68:1 contrast (WCAG AA passes).

Color values

HEX	#9740B3
RGB	rgb(151, 64, 179)
HSL	hsl(285, 47%, 48%)
HSV	hsv(285, 64%, 70%)
CMYK	cmyk(15.6%, 64.2%, 0%, 29.8%)
CIE-LAB	lab(43.51, 53.85, -45.31)
CIE-LCH	lch(43.51, 70.38, 319.92°)
OKLab	oklab(53.63% 0.1361 -0.127)
OKLCH	oklch(53.63% 0.186 317)
XYZ	xyz(22.7314, 13.5017, 44.0478)
Luminance	0.1350 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#9740B3 #5CB340

analogous

#5D40B3 #9740B3 #B34096

triadic

#9740B3 #B39740 #40B397

tetradic

#9740B3 #B35D40 #5CB340 #4096B3

square

#9740B3 #B35D40 #5CB340 #4096B3

split-complementary

#9740B3 #96B340 #40B35D

monochromatic

#4B2059 #713086 #9740B3 #B167C9 #C894D9

Accessibility & contrast

On white

5.68

#9740B3 on #FFFFFF

AA ✓AA large ✓AAA ✗

On black

3.70

#9740B3 on #000000

AA ✗AA large ✓AAA ✗

Best text color

#FFFFFF on #9740B3

5.68:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##9740B3	#FFFFFF	#000000	##FFFFFF
##9740B3	1.00	5.68	3.70	5.68
#FFFFFF	5.68	1.00	21.00	1.00
#000000	3.70	21.00	1.00	21.00
##FFFFFF	5.68	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#1761B6

Deuteranopia (green-blind)

#4269B0

Tritanopia (blue-blind)

#965574

Achromatopsia (no color)

#676767

Design tokens & code

CSS

--color: #9740b3;
/* rgb */ color: rgb(151, 64, 179);
/* oklch */ color: oklch(53.6% 0.186 317.0);

Tailwind

colors: {
  custom: {
    50: '#b97bca',
    500: '#9740b3',
    950: '#000000',
  },
}

SCSS

$custom: #9740b3;
$custom-light: #b97bca;
$custom-dark: #000000;

JSON

{
  "hex": "#9740b3",
  "rgb": {
    "r": 151,
    "g": 64,
    "b": 179
  },
  "hsl": {
    "h": 285.391,
    "s": 47.325,
    "l": 47.647
  },
  "oklch": {
    "l": 0.53627,
    "c": 0.18609,
    "h": 317
  },
  "luminance": 0.13501
}

Semantic roles & 50–950 ramp

primary

#9740B3

secondary

#99C48A

accent

#D75172

background

#FBF7FC

surface

#F6EEF8

border

#D0C9D1

text

#120A13

muted

#817C82

Preview Lab

Preview with #9740B3

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →